Net-a-Porter today revealed Karl, fashion designer Karl Lagerfeld's first "masstige" collection, in a global series of events that includes five pop-ups (in Sydney, New York, Paris, London & Berlin) for Lagerfeld's first diffusion line.
Launch elements included a mysterious cube in Paris, an augmented reality app to enhance the five pop-ups, and a series of fake news reports on Net-a-Porter's YouTube channel to build buzz ahead of the launch.
The collection is available exclusively on Net-a-Porter.com starting today (including rebranding itsFacebook, Twitter and website with Lagerfeld's logo today) before it's available on the designer'swebsite next month.
The mysterious Paris cube that's been drawing attention on the Champs Elysee:
The London pop-up storefront before the reveal:
The collections is superb and i liked it a lot. i have used Net A Porter Coupon Codes in my shopping & saved few dollars.
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