Karl Lagerfeld's Masstige Fashion Kollection Lands at Net-a-Porter

by Shirley Brady 



Net-a-Porter today revealed Karl, fashion designer Karl Lagerfeld's first "masstige" collection, in a global series of events that includes five pop-ups (in Sydney, New York, Paris, London & Berlin) for Lagerfeld's first diffusion line.
Launch elements included a mysterious cube in Paris, an augmented reality app to enhance the five pop-ups, and a series of fake news reports on Net-a-Porter's YouTube channel to build buzz ahead of the launch.
The collection is available exclusively on Net-a-Porter.com starting today (including rebranding itsFacebookTwitter and website with Lagerfeld's logo today) before it's available on the designer'swebsite next month.
The mysterious Paris cube that's been drawing attention on the Champs Elysee:
The London pop-up storefront before the reveal:



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3 Comments:

  1. The collections is superb and i liked it a lot. i have used Net A Porter Coupon Codes in my shopping & saved few dollars.

    ReplyDelete
  2. There are opulent and luxury fashion stores in Dubai.Luxury stores in Dubai draw great amount of global visitors in the city.Virtually every brand makes their presence felt in these super stores.The whole UAE is world-famous for its lifestyle stores and one has the unlimited choice of buying finest Silk Carpets, Silver Furniture, Marble Art, Breathing Opulence.

    ReplyDelete
  3. Your fashion is good, I did not like but others will definitely like, why are their thoughts away from me, but your website is very good, you do so at your website and take pictures of fashion Your website will become the best.

    ReplyDelete