BSUR opens Shanghai office

Amsterdam, February 1 2012 - With the opening of BSUR Shanghai, BSUR (‘be as you are’) has expanded its international micro-network. Located at the DDWS (Dutch Design Work Space) in Shaanxi Lu, BSUR Shanghai will work on the creation and re-engineering of brands and brand communication platforms for international clients operating in or from the Asian region.

Recognized as one of the ‘World’s Leading Independent Agencies’ by Campaign in both 2010 and 2011, BSUR has a proven track record in building international brands in a wide variety of fields. BSUR’s headquarters in Amsterdam handles the global advertising for MINI (BMW Group) and the European advertising for SCA’s feminine hygiene brands, such as Libresse, Bodyform and Nana. BSUR created global brand concepts and brand communication platforms for clients like Bacardi, Davidoff, WE Fashion and Wrangler.

Wilbert Kragten (40) will head up BSUR Shanghai. He has over fifteen years of experience in international marketing and communication and has worked at two market leading FMCG companies after leaving BSUR in the ’90’s. Wilbert has now returned to BSUR to manage the Shanghai hub. As a true global citizen, he has travelled five continents and lived in three, Asia being the latest.

Managing Director BSUR Shanghai Wilbert Kragten:

 “The Asian region and especially China represents significant opportunities for the BSUR Group. With the on-going GDP growth and sophistication of the consumers on the one hand, and our unique formula called Concepting, on the other, I believe we will not only serve our international clients better, the experience we have in creating brand concepts is also very relevant to the Asian markets.”

BSUR CEO Jan Rijkenberg:

“We are extremely excited about this new office. Our focus in Shanghai will be on international clients operating in or from Asia. We believe a brand can be relevant in any market, as long as the brand’s DNA and core values are central to all its activities. This is what we call the ‘be as you are’ (BSUR) of a brand and we are looking forward to help clients develop their brand concepts in this highly dynamic region.”

About BSUR

BSUR (‘be as you are’) is an independent international agency creating and re-engineering brands and brand communication platforms. BSUR merges design, advertising and activation to help brands become the most authentic, consistent and inspiring versions of themselves they can be. Based in Amsterdam (HQ) and Shanghai, it serves global, European and leading local brands. Clients include the global MINI account (BMW Group), Libresse Europe (SCA), Fruit Shoot (Britvic International) and Specsavers. The team consists of international talents from all continents. BSUR was featured in 'The World’s Leading Independent Agencies', published by Campaign, in both 2010 and 2011. www.bsur.com

About ‘Concepting’

Founded in 1995, BSUR has built its own approach to branding: Concepting (©1997). BSUR believes that only brands stating a clear vision, or conveying a genuine, authentic mentality, will cut through: so ‘be as you are’. Strong concept brands create real fans, can adapt to change and even venture into new categories. Marketing becomes Concepting. Target groups become follower groups. The bestseller Concepting, written by co-founder Jan Rijkenberg and published in 4 languages is available through cecile@bsur.com, bol.com and amazon.com

More information

Saskia Nivard, FinchFactor

+31 (0)20 794 4733

saskia@finchfactor.com

About brandworldtv.com

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.