Gap still hasn’t named a creative director to replace Patrick Robinson, who was fired in May of last year. But the brand has quietly been building on its strengths–their 1969 denim line keeps getting better (have you tried their printed skinny jeans yet? Do it now) and now they’re expanding GapBody into a new line called GapPure, which is online now and launches in store on Monday.
GapBody–Gap’s underwear line–has a devoted following. At a dinner at ABC Kitchen Thursday night to celebrate the launch of the line, more than a few editors confessed their love for Gap bras (especially their strapless ones). To capitalize on that brand devotion, GapBody has expanded with GapPure, a line of slouchy super soft jersey basics–tees, knits (with hints of cashmere), and tanks–that are comfy enough to lounge around in but cute enough to go to brunch in, too. Think T by Alexander Wang but at prices that range from $24 to $68.
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