There are a lot YouTube channels that host
videos on recipes and how-to-cook instructions. These are geared to a variety
of audiences from serious foodies, aspiring cooks to curious gourmands.
However, these videos that get YouTube
views are user-generated. Some are created by mothers or stay at home dads
and fairly everyone who has enough knowledge about cooking and recipes. There are
certain disadvantages when you watch these types of offerings. First, you won’t
know the next time the channel owner will upload another video. Second, each
channel is manned by one person alone, which means you often get
how-to-instruction on the same type of foods/meat. Third, in order to know
different kinds of recipes you need to jump from one channel to another.
What if you can tune in to one channel alone
that can give you different how-to cook instructions on a different set of
recipes from professional chefs?
We all know that YouTube has invested $100
million to create original videos as well as host curated online shows. But
according to reports, YouTube has raised the funding to $200 million to help
market the videos from this massive turnaround content overhaul. And one of
YouTube’s plans is HUNGRY. It is a YouTube channel that will host a series of
how-to food videos that will include recipes from popular celebrities and
personalities from Food Network and Cooking Channel.
Unlike food shows on TV, Hungry YouTube
channel will run on short format segments approximately 2-3 minutes as what
most videos on YouTube are popular for. But like any TV cooking show, the
channel promises weekly offerings to viewers and subscribers.
What are the implications of this to other
YouTube channels hosting the same content? There is a big possibility that
user-generated food videos will get
YouTube views less than what they are used to getting. Hungry will for sure
eclipse channels despite the fact that some of them are from professional chefs
themselves, although not popular. But what of TV food networks? That remains to
be seen, since majority of people are still in front of their TV sets, watching
a variety of shows from channels by a mere press of the remote control. One
area of YouTube that proves to be a disadvantage is people looking for the
content themselves on their platforms. If they ever get to the point of
offering TV-like experience online, then that might be the time when
traditional viewing dies.
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