McCann London wins Kaspersky account

McCann London wins Kaspersky account

 

 London, 21^st May 2012 – McCann London has fought off competition from OgilvyOne and Glue Isobar to win the pitch for Kaspersky Lab, a leading developer of secure content and threat management solutions.

McCann London will be creating an intensive digital campaign for the company, encompassing digital display, online video, and social media engagement, as well as print and OOH.

Kaspersky Lab is one of the fastest growing security software developers worldwide. Today it is firmly positioned as one of the world’s top four leading antivirus vendors*, with offices all across Europe, South and North America, Africa, the Middle East and the APAC region. Kaspersky Lab continues to further improve its brand recognition and market position, demonstrating higher growth rates than the market in general.

Jamie Copas, Client Services Director at McCann London says:

"Kaspersky is a truly dynamic brand and we are extremely excited to be working with such a forward thinking company. We believe that this is a great opportunity for us to help them grow, and are looking forward to the opportunity to help take the company to new heights and move their brand forward."

Alexander Erofeev, Chief Marketing Officer of Kaspersky Lab, says:

"We are happy to announce our new partnership with McCann London. We want to place special emphasis on our digital campaigns and Kaspersky Lab’s presence on the Internet. McCann London has vast expertise and experience in this field, and we have high hopes for successful collaboration to promote the Kaspersky Lab brand."

About Kaspersky Lab

Kaspersky Lab is a leading developer of secure content and threat management systems and the world’s largest privately held vendor of software security products. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective solutions for both businesses and homes. The company currently operates in almost 200 countries across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.

*The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2010. The rating was published in the IDC report Worldwide IT Security Products 2011-2015 Forecast and 2010 Vendor Shares – December 2011. The report ranked software vendors according to earnings from sales of endpoint security solutions in 2010.

About McCann London

McCann London is the second largest advertising agency in the UK and home to some of the world’s most famous brands including MasterCard, B&Q, L’Oréal, American Airlines and Xbox. They were appointed to ‘probably the biggest assignment in the history of UK marketing’, The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) and were appointed as Euro Effies Agency Network of the Year.

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