Coca-Cola, P&G, Unilever, Visa And More On Stage At Cannes Lions‏

Some of the world's biggest brands at Cannes Lions View this email online Hear from some of the world’s biggest brands at this year’s Festival, as their CMOs take to the stage to explain their view on communications. HEAR FROM: NEW RULES OF MARKETING AND CONSUMER ENGAGEMENT WHAT’S THE BIG IDEA AT P&G? #PGSPARK     Joe Tripodi explains what it takes to build marketing leadership in a turbulent world, lifting the lid on the collaborative creative partnerships the company has built recently. More >> The world's largest advertiser’s Global Marketing & Brand Building Officer describes the journey the company is setting out on as it aims to redefine how it markets and promotes its brands. More >>     CRAFTING BRANDS FOR LIFE: HOW UNILEVER IS REINVENTING MARKETING THE MAKING OF A GLOBAL OLYMPICS MARKETING CAMPAIGN       Two of Unilever's most senior marketers highlight how Unilever is reinventing marketing and why the industry should be encouraged to do the same.More >> Discover how Visa rolled out a global campaign that remained locally relevant for its Olympic-themed marketing campaign, in a session also featuring Olympic Gold Medal Winner Nadia Comaneci. More >> PLUS HEAR THE THEORY BEHIND BRAND MARKETING: OVERTHROW: TEN WAYS TO TELL A CHALLENGER STORY   BUILDING EFFECTIVE GLOBAL BRANDS   HOW MARKETERS AND THEIR AGENCIES CAN WORK BETTER TOGETHER       Uncover why both marketers and agencies need to understand more about the different kinds of challenger narratives currently succeeding across the globe.More >> Learn from AB InBev, HTC and Virgin Media as Marc de Swaan Arons leads a session exploring what it takes to win in global marketing. More >> Get hands-on and clarify the role of marketing and challenge misconceptions about the relationships between senior marketing leaders and their agency partners. More >> To reply to this email, please contact us. Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom T +44 (0) 207 728 4040 F +44 (0) 207 728 4030

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