Press Release
Contacts:
Stephen Martincic Wally Petersen
Stephen Martincic Wally Petersen
Draftfcb Draftfcb
+44(0)20 3048 0253 +1 (312) 425 6005
Draftfcb continues strong presence at 59th Cannes Lions Festival
NEW YORK, June 12, 2012 – Draftfcb will again have an active presence at this year's Cannes Lions International Creative Festival. For the third consecutive year, the agency will focus on the next generation of creative talent by sponsoring the Roger Hatchuel Academy, a program that invites a select group of 32 international students from 28 countries to Cannes for workshops, seminars and training sessions to help them develop into future creative leaders.
This year, Draftfcb’s Executive Chairman Howard Draft will present the semi-anonymous artist and 2011 TED Prize winner JR to the Festival in a seminar entitled “Ads and Art: Sharing the Streets.” JR exhibits his work freely in the streets of the world and is using art to turn the world inside out while gaining a global following.
Seven Draftfcb executives from six different countries including Argentina, China, New Zealand, Portugal, Turkey and the U.S.A. will sit on the Outdoor, Cyber, Radio, Press, Design and Creative Effectiveness juries. In addition, eight of Draftfcb’s up-and-coming talents from various corners of the world have been invited as Young Lions following creative competitionsthey won locally.
Once again this year, Draftfcb will reinforce its long-lasting partnership with ACT Responsible by sponsoring its exhibition of thought-provoking and inspiring cause-related work from around the world.
Roger Hatchuel Academy
Draftfcb’s commitment to growing and investing in young creative talent from around the globe sees it again sponsoring the Roger Hatchuel Academy. The 32 students will follow an intensive schedule of activities during the week in Cannes, including learning about industry trends from the Academy’s high-profile guest speakers as well as attending discussions, tutorials, daily training sessions and Festival activities. Follow the students on Twitter using the #CannesLions #RHA tag and Youtube athttp://www.youtube.com/user/rhayoungtalent?feature=mhee.
Ads and Art: Sharing the Streets
On Wednesday, June 20 at 14.30 in the Debussy theatre, JR will present his views on when the worlds of Art and Advertising can co-exist – and when they can’t.
Jurors
The agency’s jurors in 2012 include:
· Debra Coughlin, global chief marketing officer - Creative Effectiveness jury
· Elif Onay, president and executive creative director in Turkey - Outdoor jury
· Javier Campopiano, executive creative director of Draftfcb in Argentina & regional creative director, LATAM- Outdoor jury
· Eddie Wong, executive creative director of Greater China - Cyber jury
· Tony Clewett, creative director in New Zealand - Radio jury
· Duarte Melo, creative director at Draftfcb in Portugal - Press jury
· Todd Tilford, chief creative officer in Chicago - Design jury
Young Lions
Eight of Draftfcb’s young creatives have been selected across the world to take part in the Cannes Young Lions. They are André Amaral from Dubai, Wimala Djafar and Clara Felisa from Indonesia, Lucas Bongioanni and Horacio Sormani from Argentina, Otto Pajunk and Rachid Antun from Brazil and Canadian Elma Karabegovic.
ACT Responsible
THE BLACK EXHIBITION | FROM CANNES TO RIO echoes Rio+20, the United Nations Conference on Sustainable Development, which gathers world leaders from June 20-22 to define pathways to a safer, cleaner, greener more equitable and prosperous world http://www.youtube.com/watch?v=hRMtbQdXwVQ&feature=youtu.be
About Draftfcb
With an equal focus on creativity and accountability, Draftfcb is the first global, fully integrated marketing communications agency for the digital age to operate against a single P&L without any silos. The agency is driven by a singular focus on consumer behavior as expressed by its proprietary 6.5 Seconds That MatterSM operating system, which recognizes the importance of producing creative executions that really matter to consumers in the brief amount of time they are willing to give marketers in today’s media-saturated world. The Draftfcb network spans 153 offices in 90 countries and employs approximately 9,300 people.
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