The official App for Cannes Lions 2012 is available for free now for iPhone and Android, putting the Festival in your pocket.
Whether or not you are in Cannes this year, the new App takes you closer than ever before to the winning work, the learning programme and those attending.
We've teamed up Box.com to create a digital GoodyBag for your take-away assets from Cannes Lions 2012.
Use it to build up a digital portfolio of all the contacts you make, the work you like and the sessions you attend. Then, when you get home, simply download it all for free and relive Cannes Lions whenever you want. More >>
PHD is our app partner for the second year running and, with eatbigfish, are inviting marketers and agencies to learn from a new generation of challenger brands as well as discover their own challenger type.
Visitors to the app will be able to take the Challenger Test and discover a more evolved model of what it means to be a challenger.
For those wanting to learn more, PHD is presenting Overthrow: Ten Ways to Tell a Challenger Story, exploring a broad range of Challenger Narratives along with an illustrative set of current examples and how each have very different implications for communications strategy.
This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.
0 Comments:
Post a Comment