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KEKEADS
- THE FASTEST GROWING TRANSIT MEDIA OPERATION IN NIGERIA DEBUTS IN LAGOS.
An answer to the constant struggle by the Media buyers and the
advertisers has a new option ‘Keke Display Advertising’. The advantage and higher
recall rates of transit media are undisputedly high compared to any traditional
media. A focused research is been done to highlight the effectiveness for
multinational brands wishing to reach various segments of the Nigeria populace.
After developing the Keke Display system advertising media in Owerri where there is an option of advertising on the inside and outside placed panels, they have moved to developing the concept for the Lagos and Abuja markets.
The benefits of this advertising apart from being the obvious
attention that this media attracts, are many, It has a very low cost per
eyeball ratio, it moves with the crowd catering to vehicular, pedestrian and
passengers all at once. The media has immense potential of be used as Sales
points for selling a product.
The unique Leaflet Distribution System allows brands to get
their messages into the hands of interested consumers who can pick up leaflets
held in a special compartment on the inside panel.
The Keke drivers can be trained as ‘Brand Ambassadors’ to act as
promoters and selling agent for various products & services, There is an
advanced level talks going on with a Telecom company for using these Kekes as
recharging points where the drivers would be armed to recharge the passengers
pre-paid services.
The most common myth that many advertisers had with this media
is the proof of its effectiveness. Mr. Amadi, Head Marketing from AutoTracking says, ‘the management, apart
from being averse to advertising on this media, doubted it will reach its target
audience. For this we tested this media with only 20 Kekes in Owerri to do a sample
study, to our surprise there were numerous calls from interested motorists which
lead to an increase in our sales. Such reach to the audience from such a low
number of Kekes was totally unexpected and delightful at the same time‘.
Facing the steep challenge of convincing the advertisers for
this new media and its effectiveness, Smate & Smate has now expanded its
operations to Lagos through a strategic alliance with a Lagos based marketing
organization, JBM. The operation will kick off in April 2012 with a special
introductory offer to brands wishing to test the system.
MD JBM, Mr. Morakinyo said, ‘Lagos is a vast market with
millions of consumers on the road each day, most of the time stuck in traffic.
Many times during the day, these consumers would be behind a Keke for long
periods and would then be the best example of a captive, wide demographic
audience who have no choice but to absorb the messages displayed for clients on
the backs of the Kekes.’
For more information on its activities
contact:
JBM:
3 – 9 Vicmorak Way,
Off Biola Bus Stop, Idimu
Lagos
Attention: John Babatope Morakinyo
Phone:
0816 348 0764
Email:
sales@kekeads.com Website:
www.kekeadscom
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