AFP) - Hedi Slimane, appointed in March to the creative direction of Yves Saint Laurent, has decided to rename collections of ready-to-wear "Paris Saint-Laurent," he told AFP the house, confirming a report in Women's Wear Daily, American fashion bible.
Collections for men and women, previously sold under the brand "Yves Saint Laurent", will be called "Saint-Laurent Paris" as a nod to the first brand of ready-to-wear that Mr. St. Laurent was launched in 1966 as a pioneer, "Saint Laurent Rive Gauche". At the time, dominated the fashion sewing, while the ready-to-wear was stammering.
Mr. Slimane, darling of the fashion that had disappeared for five years after revolutionizing the menswear in the 1990s at Dior Homme, has not yet presented his work at St. Lawrence.
His first two collections renamed the new name - the "cruise" (shoulder) for women and the spring-summer 2013 for the man - will be presented to international buyers but not to the press. They will arrive in stores in January 2013.
Yves Saint-Laurent, saying it is two collections "transition", prefers to focus the attention of the press on the first collection of women that Mr. Slimane will scroll on the podium in October.
The name of the founder, Yves Saint-Laurent (died 2008), the rest of the house. The logo "YSL" Cassandre created by the graphic at the foundation of the house in 1961 by Mr. Saint Laurent and Pierre Bergé, will also be maintained, said a spokesman for the house that belongs to the PPR.
Mr. Slimane, 44 years, succeeding Italy's Stefano Pilati, was appointed in March "creative director and image" of the house, to take charge "of the artistic whole mark and of all collections. "
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