PwC's Industry Data Clinic, Cannes Lions Press Centre, Tues-Fri, 14:00-16:00
PwC will be on hand in the Press Centre daily from Tuesday to Friday during next week's Cannes Lions, offering a dedicated service to pull instant data or charts for you from this year's just-launched Global Entertainment and Media Outlook 2012-2016, the industry bible at www.pwc.com/outlook.
Come and talk to us at the Data Insights Clinic in the Press Centre to tap into PwC's in-depth knowledge of the Outlook's 5-year historical and forecast data, covering advertising and consumer spending in 13 media sectors across 48 countries. We'll get you the Outlook insights you need for your stories - quickly.
What's in this year's Outlook?
The Outlook's extensive forecasts and analysis can add depth or give angles and insights to a multitude of stories. Just a few examples of significant growth, drivers and digital tipping points are below - and we'll be on hand to help you find your own insights. For more, see the recent Outlook press release here.
- E&M growth lags GDP: Over the next five years, global spending on entertainment and media is projected to rise from $1.6 trillion in 2011 to $2.1 trillion in 2016, a 5.7 percent compound annual advance. This growth lags some way behind below the projected 6.6 percent compound annual increase in nominal GDP over the same period, reflecting the ongoing shift from higher-priced physical distribution to lower-priced digital distribution.
- Digital share of spend continues to climb... Digital’s share of total spend will grow from 28 percent in 2011 to 37.5 percent in 2016, and digital spending will account for 67 percent of total E&M spending growth to 2016.
- ... but digital maturity varies widely across segments: For example, global spending on digital recorded music formats will overtake physical distribution in 2015, reaching 55 percent of total revenues in 2016. And global spending on online and wireless video games will overtake console and PC games revenues in 2013. By contrast, the digital component of consumer magazines will account for only 10.4 percent of spending by 2016, up from 3.1 percent in 2011.
- Mobile internet is key growth driver: Mobile internet access subscriber numbers, a key driver of digital spending, will more than double during the next five years to 2.9 billion by 2016, of which almost 1 billion will be in China.
- BRICs continue to advance: For example, in the TV advertising segment, spending in Russia surged by 20.2 percent in 2011; by 2016, Russia will overtake the UK, Germany, Italy, and France to become the largest TV advertising market in EMEA (Europe, Middle East and Africa).
Look out for additional information about PwC's Data Insights Clinic in your Press Centre pigeon hole. We're looking forward to seeing you in Cannes next week!
Best regards
Alex
Alexandra Maclean
PwC | Global Entertainment & Media Marketing
Direct: +44 (0)20 7804 3421 | M: +44 (0)7961 128789 | Email: alexandra.r.maclean@uk.pwc.com
PricewaterhouseCoopers LLP | 80 Strand, London WC2R 0AF
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