Nissan is launching an augmented reality press ad campaign to promote its partnership with the upcoming Batman film The Dark Knight Rises.
The press ad has been designed by illustrator Gabriel Hardman, who developed the storyboards for the film.
It features Batman’s silhouette with his mask made up by the Nissan Juke and uses the strapline: “the year’s most thrilling car, Inspired by the year’s most thrilling film.”Nissan is using Blippar’s augmented reality tool, which turns the Batman figure into bats, which scatter across the screen before forming an image of the Nissan Juke.
The car marque has partnered with the Warner Bros. film as part of its Built the Thrill campaign. TV and Cinema ads launched on Monday (11 June). The film is due to open in UK cinemas on 20 July.
Steve McLennan, Nissan GB marketing director, says: “The third film in Christopher Nolan’s epic Batman trilogy promises to be one of the most exciting film releases in recent years, combining innovative design and the latest in technology to deliver a thrilling audience experience.”
The ad has been created by TBWA/London. The partnership with Warner Bros. was brokered by Manning Gottlieb OMD and Lime Communications.
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