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(RED) has announced (RED)Music, a place to buy exclusive tickets and packages from top artists and a centerpiece of the organization's inaugural (RED) Rush to Zero campaign, running June 1-10 to raise funding and awareness to deliver an AIDS Free Generation by 2015.
“The virtual elimination of mother-to-child transmission of HIV is part of the eight Millennium Development Goals, which range from halving extreme poverty to halting the spread of HIV/AIDS by the target date of 2015,” said the press release.
Fans can now go online to bid on exclusive seats and opportunities to see artists perform live including Bryan Adams, The Black Keys, Leonard Cohen, Coldplay, Elvis Costello, Sheryl Crow, Charlotte Gainsbourg, The Killers, K'naan, Diana Krall, Maxwell, Tim McGraw, Metric, Tom Petty and the Heartbreakers, Phish, Pink Martini, Punch Brothers, Swedish House Mafia, Tedeschi Trucks Band, The Tragically Hip, Rufus Wainwright and The xx.
"We are thrilled to be offering some of the most influential voices of our time the ability to turn theirticket sales (RED)," said Martyn Noble, Group Chairman & CEO of CrowdSurge. "Expanding upon our existing direct-to-consumer ticketing platform, we have developed an innovative technology that provides artists and fans an exciting way to join with (RED) to deliver an AIDS-free generation by 2015. It is truly rewarding to be a part of the (RED)RUSH global effort."
The first single from the forthcoming album (RED) Hot + FELA debuts exclusively on iTunes and is a remake of Fela Kuti's "Lady.” (RED) Venues include Stubbs in Austin, Metro in Chicago, Brooklyn Bowl in New York and The Paramount, Neptune and Moore Theaters in Seattle.
It's all part of "ten ways to fight AIDS" over the 10-day duration of the campaign, in addition to checking-in on Foursquare at any Starbucks store in the U.S. and Canada (and Starbucks will contribute $1 (up to $250,000) to the Global Fund to fight AIDS, and you’ll get a badge to show your support) and the (Red)Rush Games, billed as "the biggest Xbox/PlayStation competition around"
Founded in 2006 by U2's Bono and Bobby Shriver to engage businesses and consumers in the fight against AIDS, partners who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Nike, Penfolds, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Solange Azagury-Partridge, Bottletop and TOUS.
(RED) CEO Deborah Duga commented on the launch for a Starbucks blog post that “we’re inviting the world to BE (RED) during 10 days dedicated to fighting AIDS. We’re bringing together brands, celebrities, gamers, music fans and consumers around the world through a series of special events and digital experiences to raise funds and awareness, and Starbucks is participating."
To date, (RED) has raised over $190 million, which has reached more than 14 million people affected by HIV/AIDS on the ground in Africa. With your support, we will see a day when we beat this disease.”
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