Virgin's Flat-Footed Social Media Mystery

by Sheila Shayon

Richard Branson’s diary was stolen last week. Promoted on Twitter and Facebook, the so-called "crimson bandit" behind the theft posted three videos on YouTube with this comment: "As willing as I am to play this game with you and your fans in Australia, South Africa, the UK and the US, you must know there's no way for you to catch me Richard!”

The game: “Solve the puzzles left behind on the participating Virgin Company pages and you could win amazing prizes.” It shouldn't come as a huge surprise that the bandit was no other than Branson himself, as he revealed in a tweet and on his blog. 

The graphics are fun, but as social media teaser campaigns go, Virgin could do a bit better than this — Americans, for instance, wouldn't know that "diary" refers to his planner or schedule.

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