KRONBERG, Germany--()--Famed for pushing the boundaries of creativity in the design of everyday
items, Braun, a member of the P&G family of brands (NYSE:PG), is pleased
to support and sponsor Wear your face, portraits of men of varying ages,
origin and character brought together in tribute to modern men. The
brainchild of visionary creative, Olaf Reys of BBDO, the book is a
powerful visual interpretation of the line ‘Wear your face’. The
heavy-weight book captures masculinity in the 21st century,
housing over 200 portraits of men including famous faces such as George
Clooney, Robert de Niro, Mickey Rourke, Jose Mourinho, Ryan Gosling and
Mick Jagger* by 45 iconic international contributors including Rankin,
Michel Comte, Lars David Neill, Erwin Wurm, Martin Schoeller and Art
Streiber. Proceeds from book sales will benefit UNICEF.
“Today the male public image is multifaceted and malleable, presenting a kaleidoscope of diversity and sophistication. The work I amassed is a visual documentation of how far society has moved towards a more tolerant interpretation of masculinity – and femininity.”
Wear your face started life as a campaign idea for a Braun specific
project in the US, Olaf’s task was to bring to life the core sentiment
behind the line ‘Be who you are – that is what matters – the window of
your unique personality is your face’. After the campaign launched, Olaf
felt he wanted to do much more with the concept. He set out to explore
the full diversity and interpretations of Wear your face and men’s role
within society today. He searched out and hand-picked photographers,
directors, designers and artists to work with him on the project, all
united by the vision to capture from an aesthetic and artistic point of
view, masculinity as it exists at the end of the first decade of the 21st
century.
Olaf comments “Today the male public image is multifaceted and
malleable, presenting a kaleidoscope of diversity and sophistication.
The work I amassed is a visual documentation of how far society has
moved towards a more tolerant interpretation of masculinity – and
femininity.”
Rankin, who took part in the project, says: “To me the meaning of Wear
you face is best captured by the look in an eye. Whether we are aware of
it or not, eyes are what we naturally focus on when we look at faces –
they are the real storytellers. The rest of the face is really just a
frame out of which the eyes sparkle.”
A portrait of Portuguese football manager and the face of Braun Series 7
shavers, Jose Mourinho is included in the book.
Mourinho comments: “As the theme of this book is so rich, the images
found in it are diverse and varied. It’s an inspiring read that fuels
the imagination, and supports the essential work that UNICEF is
responsible for across the globe.”
Anne Kathrin Linsenhoff, Vice-Chairman UNICEF Germany, says: “Braun has
a long history with supporting UNICEF projects and we are always
inspired by the creativity and passion that goes into their global
fundraising. This beautiful book project is an overwhelmingly touching
execution of this support and testament to the brand’s social
responsibility.”
The book will be available to buy at selected stores throughout the
world. Priced at €39.90, with proceeds going to UNICEF. Order it now on
amazon.de and seltmannundsoehne.de/en.
Ends
Notes to Editors
*The celebrity faces include:
Bono, Christoph Waltz, Christopher Hitchens, Clint Eastwood, Drake,
Fernando Torres, George Clooney, Goldie, Iggy Pop, Jesse Tyler Ferguson,
Jon Hamm, Jose Mourihno, Lenny Kravitz, Lou Reed Mick Jagger, Mickey
Rourke, Moritz Bleibtreu, Ozzy Osbourn, Paul Smith, Robert De Niro, Ryan
Gosling, Hiroyuki Sanada, Sting, Steven Soderbergh, Taylor Lautner,
Vincent Cassel, and Woody Harrelson.
The list of 45 contributing photographers:
Akatre, Lado Alexi, Charlotte Boeyden, Lars Borges, David Byun,
Jean-François Carly, Michel Comte, Tom Craig, Nikolai De Vera, Alexander
Gnädinger, Marc Gouby, Esther Haase, Frederike Helwig, Peter Hönnemann,
Rainer Hosch, Barrie Hullegie, Robert Jaso, Daniel Josefsohn, Ali
Kepenek, Carl Kleiner, Martin Klimas, Karel Kuehne, Felix Larher, Miko
Lim, Tobias Lars David Neill, Lundkvist, Anthony Maule, MI-ZO, Byron
Mollinedo and Greve, Armin Morbach, Philipp Mueller, Kei Ogata, Erwin
Olaf, Nigel Parry, Rankin, Rico Scagliola and Michael Meier, Martin
Schoeller, Rene Shenouda, Lucas Chimello Simões, Alfred Steffen, Art
Streiber, Donna Trope, Matthias Vriens-McGrath, Neil Wilder, WK
Interact, Erwin Wurm.
About Braun
Braun, a subsidiary of Procter & Gamble founded in Germany in 1921,
develops and manufactures a wide variety of small domestic appliances
that marry technical innovation, reliable quality and distinctive
design. These range from electric shavers and beauty products to
household appliances. Braun products enjoy worldwide distribution.
Please visit http://www.braun.com
for the latest news and in-depth information about the Braun brand.
About Procter & Gamble
P&G touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company's
leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®,
Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®,
Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®,
Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With
operations in about 80 countries, P&G brands are available in more than
180 countries worldwide. Please visit http://www.pg.com
for the latest news and in-depth information about P&G and its brands.
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