The idea behind ICEBERG PARTY is to get brands to give the target wich is
the youths an experiential engagement,its a platform where a brand like
Horlicks for instance would come to the venue with their mixers and give you
different ways to experience Horlicks and hopefully this experience would lead
you to pick up a Horlicks from the shelf when next you are in the shopping
Mall.
For Brands who have moblie devices
we kinda give you the opportunity with a 10min window to tell your story about
what your device can offer,its mechanisms and how it can be optimally utilized.
In this era of creative spending,these are new ways to engage consumers and
get the best of your budget spend and hey all these in a relaxed fun
atmosphere.
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