Mrs. Biola Alabi, MD M-net Africa and Mr. John Ugbe, MD MultiChoice Nigeria
Patience Ozokwo and Prince Jide Kosoko
Ramsey Noah and Prince Jide Kosoko
Richard Mofe Damijo and Geneveive Nnaji
Stephanie Okeke, Geneveive Nnaji and Mrs. Biola Alabi, MD M-net Africa
Tomi Odunsi, Tunde Kelani and Iyke Okechukwu
Uti Nwachukwu, and Joseph Benjamin
Zeb Ejiro and Femi Branch
At two gala events held tonight, in Lagos and Nairobi, AfricaMagic
and
MultiChoice Africapresented their latest joint initiative THE
AFRICAMAGIC VIEWERS’ CHOICE AWARDS.
The exciting announcement was made
during a special episode of the popular AfricaMagic magazine show
Jara, which is screened to DStv audiences in 47 countries across the
continent.
Created to celebrate African film and television talent, both in front
of and behind the cameras, the Awards will feature several special
categories in which viewers will decide the winners directly,
alongside several professionally judged categories
In total, 28 awards in 26 categories will be awarded ranging from
acting and directing to script-writing and cinematography.
Other
fields which will be honored include editing, make-up, sound, lighting
and costuming among others. In addition the awards will feature two
categories destined to become annual talking points – the Industry
Merit Award and the TrailBlazer of the Year Award.
Awards will be handed out at two separate events to be held in March
2013 in Lagos – the first event will be dedicated to standout
technical accomplishments while the main event will be a glittering,
glamourous gala night.
Both events will be screened to DStv audiences
across the continent with the gala being screened live.
In order to ensure that the awards are transparent, fair and credible,
AfricaMagic has recruited leading and respected industry veteran Femi
Odugbemi to take on the role of executive judge and has confirmed that
all the awards will be verified by an independent auditing company to
be appointed shortly.
Commenting on the Awards, M-Net Africa Managing Director Biola Alabi
is confident that this is an opportunity to build a pan-African event
that is both relevant to industry professionals and vastly
entertaining to fans.
“It has been part of our plan to create a specific event that honors,
celebrates and recognizes those people who are giving so much of their
talent and creativity to ensuring the popularity and evolution of
African film and TV. And to do this in partnership with MultiChoice
illustrates the level to which both companies value this industry and
are willing to invest in its future.”
She goes on to say,
“Following the successful launch earlier this year
of an expanded line-up of AfricaMagic channels, we are now totally
focused on these Awards. We are aiming to create a platform that
showcases and supports the film and television community, while
simultaneously entertaining and engaging viewers.
While we are aware
that there are challenges ahead we are committed to the success of
this initiative as we truly believe it will contribute positively to
the efforts of filmmakers from Lagos to Nairobi, Lusaka to Kampala and
all across Africa.”
CEO of MultiChoice Africa Nico Meyer said “Over the last 20 years
MultiChoice has continuously invested in our premium channels M-Net
and SuperSport to ensure that DStv becomes home of African
television.
The creation and success of the Africa Magic channels are
a reflection of the popularity of this strategy of providing channels
made in Africa for Africa. Thus, celebrating the best talent in this
industry we believe will encourage further development and investment.
We are truly proud to be part of this event which will showcase the
best that Africa has to offer.”
With the Awards now officially launched by AfricaMagic and
MultiChoice,
the process now begins with a call to producers to make
their submissions for consideration. Details of where and how to enter
are available on www.africamagic.tv and the deadline for all
submissions is Wednesday 31 October 2012 at 9pm (CAT). Entry is free.
Once all submissions are received and evaluated by an expert selection
panel to be named later in the year, the big announcement of the
nominees for the first-ever AfricaMagic Viewers’ Choice Awards will be
made public in early December at which stage public voting will begin.
Ends.
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