L-R: Mr. John Ugbe, MD, MultiChoice Nigeria; Mrs. Biola Alabi, MD,M-
Net Africa; Dr. Armstrong Idachaba, Zonal Director, Lagos, National
Broadcasting Commission (NBC); Mr. Mayo Okunola, GM, DStv Mobile and Mrs.
Busola Adeogun Philips, Regional Director, DStv Media Sales during the
press conference/Launch of Walka 7 and iDrifta devices held at the
Civic Centre in Lagos today Thursday 20th of September, 2012.
L-R: Mr. John Ugbe, MD, MultiChoice Nigeria; Mrs. Biola Alabi, MD,M-
Net Africa; Dr. Armstrong Idachaba, Zonal Director, Lagos, National
Broadcasting Commission (NBC); Mr. Mayo Okunola, GM, DStv Mobile; Mrs.
Busola Adeogun Philips, Regional Director, DStv Media Sales and Joseph
Benjamin during the press conference/Launch of Walka 7 and iDrifta devices
held at the Civic Centre in Lagos today Thursday 20th of September, 2012.
Building on the ongoing success of the Drifta, Drifta USB and Walka, DStv Mobile, Africa’s foremost Mobile TV company has announced the launch of the iDrifta and Walka 7 – adding to its range of pioneering devices.
“The iDrifta is a plug and play mobile DVB-H receiver
specifically designed for Apple mobile devices,” says Mayo Okunola, General
Manager of DStv Mobile Nigeria. “It is portable and lightweight, and will allow
users with Apple devices to enjoy all of the great entertainment they’ve come
to expect from DStv Mobile.”
Compatible with the iPod 4th generation, iPhone 4/4S
and iPad 1/2/3, the iDrifta is simple and intuitive to use. “After plugging it
into your iOS device, the iDrifta device redirects the user directly to the DStv Mobile application
on the apple store and the user only needs to download it for free to start
watching their favourite programmes.” explains Okunola. “This means that viewers with Apple mobile
devices can now access our full range of channels anywhere, anytime – from Sound
City all the way through to SuperSport 3N.”
With DStv Mobile committed to remaining at the forefront of
innovation, the iDrifta is a natural progression in the company’s strategy: “In
order to continue to inspire, entertain and delight our subscribers, it is
critical that we offer them the very latest world-class devices,” says Okunola. “The fact that Apple’s mobile devices are so popular, and that
subscribers using these platforms will now be able to access our offering,
makes this launch even more exciting for our brand.”
The iDrifta will retail at the recommended price
of N9, 500 (Nine Thousand Five Hundred Naira).
“We will also continue using our learnings across Africa to enhance
local subscribers’ experiences from both a content and technology perspective.
This is a strategy that we’ve built on since first launching mobile TV in Nigeria
in 2008,” adds Okunola.
In addition to the iDrifta, DStv Mobile revealed the Walka 7, launching first in Nigeria. The Walka 7 is a complete portable television
with enhanced visual quality and no other device is required to view.
“The
move to launch in Nigeria first was to satisfy the growing appetite for mobile
TV in the Nigerian market” commented Okunola.
The device boasts a 7inch viewing screen that can be customized through
4 aspect ratio settings to optimize the viewing experience. In addition the
Walka 7 has a battery life of 6 hours and audio is delivered via 2, 1.5 watt
speakers. The Walka 7 recommended retail price is N18, 900 (Eighteen Thousand Nine
Hundred Naira)
The same great channels in the genres of sport, music, general
entertainment and children’s programming are available across all DStv Mobile
devices and DStv Premium, Compact Plus, Compact and Family subscribers can
access DStv Mobile at no extra subscription cost.
Both the iDrifta and Walka will be available from
MultiChoice service centres and select retail outlets stores in September. The
iDrifta is available from 12 September while the Walka 7 device will be
available from 20 September in the following 10 cities: Lagos, Port Harcourt, Abuja, Ibadan, Kaduna, Aba, Onitsha, Enugu, Benin and
Asaba in Nigeria.
DStv Mobile is the first company in Nigeria to offer world class digital
channels on mobile devices to subscribers in the country. DStv Mobile’s range
of channels include sports, general entertainment, indigenous and international
movies, kiddies and news. The company is also in the forefront of providing
high quality mobile services such as DVB-H enabled mobile phones, Walka, Drifta
and now the iDrifta which is designed for Apple products and Walka 7. Apple is
one of the world’s most innovative brands which has witnessed significant
consumer product uptake in Nigeria.
About DStv Mobile
DStv Mobile launched in Nigeria in 2008 with the vision of taking Africa
into the innovative and exciting realm of mobile television DStv Mobile is a product of Details Nigeria.
It gathers and provides mobile TV content and services for a number of mobile
devices and technologies. DStv Mobile is working to integrate a range of
valuable products and services into the mobile TV environment using both broadcast and streaming technologies. Services are available in Lagos, Port
Harcourt, Abuja, Ibadan, Kaduna, Aba, Enugu, Benin and Asaba in Nigeria. DStv
Mobile is also currently available in South Africa,
Namibia, Ghana, Kenya and Tanzania on the African continent.
For more information about these innovative mobile devices,
visit www.dstvmobile.com.
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