Dear Clara,
Aldi has seen a huge 25% growth in profits recently, which threatens the longstanding monopoly of the big four (Tesco, Sainsburys, Morrisons and Asda). But what is the real reason behind this growth?
Well, research shows that their success predominantly lies in using data-driven insight to communicate with customers in a more relevant and consistent manner across all channels.
In our upcoming Brand Republic webcast, live at 3pm on 30th October, we explore the need for better behavioural analysis and reveal how you can employ it to increase sales from your customer base.
DIGITAL BEHAVIOURAL DATA... WHAT'S WORTH ANALYSING AND HOW COULD IT LIFT SALES?
http://ecm.hbpl.co.uk/re?l=ewkiwuI46zyiusI0 << REGISTER HERE
Streamed live to your desk at 3pm GMT on 30th October.
- With so many customer touch points online, understand where to start in analysing this abundance of data
- Learn how to turn multichannel analysis into actionable behavioural insight
- Based on real case-studies, hear how to translate digital behavioural insight into conversions
SPEAKERS:
Dan Burke, VP Business Discovery, Autonomy
Will Cook, VP Multichannel Marketing, Autonomy
To view full info and to secure your free place, please visit: http://ecm.hbpl.co.uk/re?l=ewkiwuI46zyiusI1
Best wishes,
Georgia Cockerell
Content Executive
Brand Republic Insight
www.brandrepublicinsight.com
mailto:georgia.cockerell@haymarket.com
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales?
15:00 (BST) | 30 October 2012
- With so many customer touchpoints online, understand where to start in analysing this abundance of data
- Learn how to turn multichannel analysis into actionable behavioural insight
- Based on real case-studies, hear how to translate digital behavioural insight into conversions
60 minutes
Sponsored by:
Speakers:
Dan Burke
Job Title: VP Business Discovery
Company: Autonomy
Before joining Autonomy, an HP company, Dan held senior marketing roles within established financial brands such as Fidelity. He is a specialist in the area of multi-channel analytics and in this webinar will be offering advice on how your company can better monetise your various information assets. His insights will span extracting actionable insights to feed into your marketing activity from both structured and unstructured behavioural data types.
Will Cook
Job Title: VP Multichannel Marketing
Company: Autonomy
Will is an expert in driving online conversions and before joining Autonomy, an HP company, he held senior roles within organisations including Amazon. He will be drawing from all of his experience to offer tried-and-tested advice on how to use online behavioural data to drive online relevance, engagement and ultimately sales.
Moderated by:
Alex Whitson
Job Title: Head of Content
Company: Brand Republic Insight
Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.
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Sponsored by:
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