Apple CEO Tim Cook revealed the one-hand-ready iPad mini today, prompting fans of the brand to ponder whether they need one, while investors seemed to make up their minds, as the company's stockdropped after the reveal.
Bigger than an iPhone and smaller than an iPad, at 7.9 inches and starting at $329, it's lighter but costlier than its 7-inch, $199 rivals, the Kindle Fire HD andGoogle Nexus 7 tablets. It's being marketed as "the full iPad experience — there's less of it, but no less to it," and may appeal to, for instance, the educationmarket.
But is smaller better? Apple design head Jony Ive commented in the launch video, "Our goal was to take all the amazing things you could do with a full-size iPad, but pack them into a product that was so much smaller."
“iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad,” said Philip Schiller, Apple’s SVP of Worldwide Marketing, in a press release.
“iPad mini is as thin as a pencil and as light as a pad of paper" he added, "yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless―all while delivering up to 10 hours of battery life.”
Apple unveiled two other reimagined products today, with a new 13-inch MacBook Pro with Retina Display, and a revamped iMac.
“The 13-inch MacBook Pro is our most popular Mac, and today it gets completely reinvented with a new thin and light design, fast flash storage and a gorgeous Retina display,” Schiller stated. “With vivid colors, razor sharp text and more pixels than anyone else’s 15 or 17-inch notebooks, the Retina display completely changes what you expect from a notebook.”
And about the razor-thin new iMac, which boasts 40 percent less volume and a 5 mm-thin edge, he commented: “With a stunning design, brilliant display and faster performance, we’ve made the world’s leading all-in-one desktop computer better in every way. The all-new iMac is unbelievably thin, yet packs an incredible amount of performance and technology into our most innovative desktop.”
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