Press Release
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‘CAGAC’
2012 – Creativity, Social Responsibility and Graphic Arts meets Mass Transit
Communication
17th of November – 21
December 2012
Finals in Akwa Ibom, Nigeria
- Showcasing the creative works of
practicing graphic artists in Nigeria, the KekeAds Creative Arts & Graphics
Annual competition promises to reveal the creative energy, vibrant colours and the
attraction the Keke Advertising Display system in communicating various social
causes by displaying creative works from the creative advertising practitioners
in Nigeria on the advertising panels inside and outside the vehicles.
Marketing Edge
magazine, as well as renowned advertising agencies - Noah’s Ark, Yellow Brick
Road and Advertange Ltd have signed up to support Smate & Smate
International Ltd, the patent holder for the Keke Advertising System to
introduce a new Creative Arts and Graphics competition CAGAC 2012 in collaboration with the Advertising Practitioners Council of Nigeria (APCON),
aiming to address the various social problems affecting the nation. Renowned
figures in the Nigerian advertising community will select the works submitted
for the competition, which will be a juried competition on works addressing
social causes and issues submitted by practicing creative and graphic artists
in Nigeria.
At last a competition
has arrived in Nigeria, which promotes the works of developing creative artists
and at the same time draws attention to various cause related messages.
Featuring imaginative works and the
diverse skills of the photographers, copywriters and graphic artists in Nigeria,
the CAGAC project will aim to regenerate
Creative Arts in Mass Communication in Nigeria and among other objectives
be an instrumental factor in making Social Causes an important aspect in the
lives of Nigerians as they commute daily,
encourage Social Responsibility in
Nigeria, provide an opportunity for
the public to become more aware of the issues that affect them and enhance the
perception of the media as a powerful communications tool amongst the commuting public.
The organizers are
hopeful that the competition will also focus on capturing the imagination of
the public, improve the awareness of the causes, help with commercializing the
works of the participating graphic artists, assist in protecting lives, promoting healthcare, and help with engendering
behavioural change among Nigerians.
Mr. Esona Onuoha, Managing Director, Smate
& Smate International Limited said, “It is about time the public were made
aware of the many social problems and issues affecting the country. The competition
will be the catalyst required to encourage a legion of creative professionals
in the industry to showcase their skills and their belief in the power of the
synergy the Keke motor tricycle has with commuters in addressing these issues. We
are expecting the public to support this competition by voting for the
favourite campaigns on-line, which is free and come out to show our talented,
up-coming graphic artists that we support their development.”
The average Nigerian leads a tough
life. Long hours in heavy traffic, packed commutes and the hustle and bustle of
urban living can make it hard to keep things in balance. Kekes play a vital
role in restoring the equilibrium, providing affordable transportation to the
millions of people who live and work in Nigerian cities. By bringing the images of the many issues
that Nigerians confront to life, the competition will encourage the awareness
of social problems such as corruption, security, road safety and health not
just in the minds of Nigerian commuters but spreading its wings beyond the
nation and the continent.
Works from the competition will be brought together and presented on-line
at the KekeAds website and on the social media platform facebook, where people
all over the world can vote for the most inspirational works, then culminate in
a gala of an exhibition of the finalists’ works and talks from leading figures
in the advertising sector from different parts of the country at the Akwa Ibom
International Trade Fair (AKWAFAIR 2012).
The KekeAds Creative
Arts & Graphics Annual 2012 is expected to expand the creative art
world, promoting the awareness of the concepts and artists to a public that has
been left without much cause related advertising art related activities for quite
a long time. The maiden exhibition
opens on the 17th of November and will last until the 1st
of December when the finalists will be awarded some cash prizes for their
works.
Examining a few facts
on social problems in Nigeria, economic degradation has a severe effect on
health, especially for children as up to 20 percent of Nigerian children die
before the age of five, primarily from treatable diseases such as malaria,
measles, whooping cough, diarrhoea, and pneumonia. Less than one-half of infants
are immunized against measles, and malnutrition affects more than 40 percent of
children under the age of five. Adults are equally affected and only 20 percent
of rural Nigerians, 52 percent of urban Nigerians have access to safe water and
30 percent have no access to health care.
Diabetes can affect
anyone yet many are unaware of the deadly consequences of leaving it untreated.
Seven million people are diagnosed with type 2 diabetes each year. The Keke
panels have been highly effective in communicating health related programmes of
the World Health Organization in Nigeria through its support of the Love Health
Foundation’s initiative in improving diabetes awareness in Nigeria.
Crime in Nigeria has
been on the rise as a result of unemployment, economic decline, and social
inequality, which are abetted by inefficient and corrupt police and customs
forces. More than half of all offenses are thefts, burglaries, and break-ins,
although armed robberies and recently, kidnapping are also prominent. Participants
will be expected to come up with designs that can help combat crime whether by
informing the public of the number to call, crime fighting initiatives or the
vigilance required to in the war against crime.
Smate and Smate as
part of its corporate social responsibility, recently launched on its
advertising display system, call centre telephone numbers for the Lifeline Care
Association (LCA), which provide ambulance services and rescue missions in the
FCT for emergency purposes. The numbers are promoted through the back panels of
the tricycles all over the Federal Capital territory. Road safety is one of the
aspects expected to get a number of entries and the organization has reach out
the Federal Road Safety Corps (FRSC) to join the project in promoting safety on
the roads, use of seat belts and discouraging drink driving in order to save
the lives of road users.
Smate & Smate and
its partners in CAGAC 2012 are also as concerned as the rest of the nation at
the ruthlessness with which the country is being attacked and brought into a
state of chaos by terrorists. Not only are the dastardly acts bringing Nigeria
into disrepute to the international community, they are destroying the hopes of
Nigerian citizens many who are now unable to conduct their affairs freely as
they fear for their lives and mourn the loss of loved ones.
Nma Nwosu, Marketing
Manager, Smate & Smate said; “We would like to become one of the country’s
strategic media choices using our patented
‘Keke’ display system of transit advertising which is rapidly becoming the most
effective out-of-home mass communication
media in the country. Terrorists operating in the various regions are less
likely to be stopped by people who watch the television advertising campaigns
funded by the government and are more likely to be discouraged by creative multi-lingual
messages displayed to the millions of commuters who use the Kekes daily.”
She further stated
that “The Kekes which would carry various messages across the country could be
utilized in giving out important numbers of the security agencies and in
reminding people to be on the lookout for suspicious activity. We are pleased
to make a contribution towards meeting the commitment to protecting the lives
and property of Nigerians.”
The KekeAds inside
panel and leaflet distribution system are visible to the passengers inside, to
further enhance any campaign and disseminate critical information educating
Nigerians on the right action to take to defeat terrorism and tackle other
social problems. The back panel will make an impact on motorists and their
families, whenever they are behind a Keke in a traffic jam or on the move. Smate
& Smate have estimated that over 30
million people would see the messages daily in a national campaign.
The challenge will be the required
catalyst to encourage a legion of creative people in the industry to showcase
their skills and their belief in the power of the synergy the Keke motor
tricycles have with commuters.
The competition will be the first of an annual project for the Creative and
Graphics Arts which will encourage public enlightenment on social problems
affecting the nation. ENDS
ABOUT SMATE & SMATE
Smate & Smate
International Limited is a totally integrated company with focus in outdoor
transit media, printing, production, installation, rental and management of all
aspects of Advertising Production and Services. With offices in Lagos, Owerri,
Enugu and Abuja, Smate & Smate has the principal aim of developing the most
effective production shop in Nigeria and to remain unbeatable in speed, quality
and client relationship. Our media operations are mainly within the following
areas – Outdoor and Indoor Advertising, Printing, and Supply of Promotional
materials.
Smate & Smate
operates with a long-term perspective of identifying and developing innovative
and often capital investment opportunities within our industry. Part of our
vision is to remain unbeatable in speed and delivery. The future outlook for
outdoor transit media services is very positive and the economic forecasts
indicate that it will continue to be a growing market.
COMPETITION DETAILS
The competition has been confirmed
for the 17th of November to the 21st of December 2012 and the prize awards
will take place at the Akwa Ibom International Trade Fair (AKWAFAIR 2012)
RULES & JUDGEMENT
We have taken advice from the industry
in devising the rules for the creative competition and decided to appoint
individual judges for the categories. We have asked the judges to help us
select entries for the final displays using the following criteria:
·
Excellence
in craft and overall appearance
·
Innovation
and originality in ideas
·
Theme
and approach to subject matter
·
Suitability
to subject matter, purpose and use
The judgement criteria will assess the
entries from the practical usability angle. All creative graphic design and
copywriting professionals residing and working in Nigeria are eligible to
participate.
|
Date
|
Activity
|
Description
|
|
17 November 2012
|
Press Launch and Call
for Entries
|
The competition will formally
kick-off through a press launch on the 17th of November 2012.
Agencies will be visited and forms made available to creative and graphics
teams
|
|
10 December 2012
|
Finalists selected
|
Creatives’ works selected at this
stage from entries displayed on the KekeAds website and facebook page
generating the highest amount of likes will be contacted for the final stage.
|
|
21 December 2012
|
Awards Event
|
This will be the crowning event,
Judging of the finalist will take place at the Akwa Ibom International Trade
Fair (Akwa Fair 2012) scheduled for the 11th to the 21st
of December 2012.
|
AWARDS
The best works selected can be from
either category and winners will receive:
1st Prize:
§ N150,000
§ A unique plaque
§ Placement on 100 Keke Ads panels
2nd Prize:
§ N50,000
§ Certificate of merit
§ Placement on 50 Keke Ads panels
3rd Prize
§ N25,000
§ Certificate of merit
§ Placement on 25 Keke Ads panels
ORGANIZATION AND SPONSORSHIP
The organizers extend
special thanks to the Akwa Ibom State Governor, the organizers of the AKWAFAIR
2012 for hosting the competition and APCON for their extraordinary generosity
in helping create awareness for talented creative practitioners in advertising
through this competition.
Additional essential
support has been provided by the following organizations: Yellow Brick Road,
Noah’s Ark, Advertange, and Marketing Edge magazine.
In addition, the
organizers would like to recognize and thank the advertising community, the sponsors
and the participating creative and graphics teams for their contributions.
For Further Information
about ‘CAGAC’ 2012, please visit www.kekeads.com
or e-mail info@smateandsmate.com
Contacts:
SMATE
& SMATE INT’L LTD
The Penthouse,
Ropp House,
1774 Adetokunbo Ademola Crescent
WUSE II
FCT
Tel: 0803
4114 888
Email: info@smateandsmate.com
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