In April, GODIVA Chocolatier launched its Lady Godiva Program, honoring inspirational women on a local and national level who embody the original Lady Godiva’s selflessness, generosity and leadership .
Every two years, GODIVA selects a National Lady GODIVA Honoree and this year its first recipient is Lauren Bush Lauren, Co-Founder of FEED Projects, whose non-profit has provided over 60 million school meals to children living in 62 countries throughout the world through the United Nationals WFP since the launch.
GODIVA committed to sell one-of-a-kind FEED 10 bags, with each providing 10 school meals to children in cocoa-producing regions, and most recently, launched exclusive limited edition products like the FEED 8 Origins Collection of chocolates, where for each box sold, 8 meals will be donated to children in Ecuador and Uganda.
“The Lady GODIVA Program takes this notion of giving one step further. With the creation of the Lady GODIVA Program, we will honor outstanding women that make a difference both on a national and local level as well as the causes that matter most to women,” says Jim Goldman, President & CEO, GODIVA Chocolatier.
Nominations are being accepted through Dec. 20th (one vote per person, per day) here. Three regional honorees will be chosen with the semi-finalists receiving a $1,000 grant and a year’s worth of Godiva chocolate. The Local Lady Godiva program is promoted primarily through word of mouth and viral social media with voting for honorees averaging over 40,000 votes per three-week voting session.
An overall Annual Local Lady GODIVA Honoree will be chosen from the 9 regional winners at the end of the year and receive a $10,000 grant toward her cause.
The original Lady Godiva, an 11th-century Anglo-Saxon noblewoman who rode naked through the streets of Coventry to obtain remission of the oppressive taxation her husband, Lord of Coventry, imposed on his tenants. Her courage prevailed and the taxation was lifted. The Old English name Godgifu or Godgyfu meant "gift of God.”
Happily, some legends do live-on through the goodness of modern day noblewomen and generous chocolatiers. “When you see other women doing great things, you are called to action and inspired - I know I am," says Lauren Bush Lauren of the program. After all, 'tis the season to celebrate generosity and inspiration.
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