The National Retail Federation's annual conference is in full swing in New York, with retailers, brands and vendors convening at the Javits Center to take a closer look at how digital technology is bringing brands closer to consumers at the point of sale.
In 2011 at the NRF "Big Show," Intel unveiled its vision of the “Connected Store,” featuring interactive demonstrations from leading retailers including adidas, Best Buy and Kraft Foods that aim to integrate the best of online, mobile and in-store shopping with traditional retail environments. Adidas demonstrated its adiVerse virtual footwear wall powered by Intel, featuring a touchscreen interface and 3-D rendered graphics.
At last year's NRF Expo, Intel continued to highlight technology innovation through work with retailers including HSN and Macy’s, delivering more relevant and entertaining experiences to shoppers. Intel's booth showcased Macy’s BeautySpot digital experience as a means to offer customers a helpful and fun way to evaluate cosmetics across multiple brands.
And in 2013 at the National Retail Federation Expo, Intel (as you can watch below) is showing its work for McCormick, adidas and Costa Coffee, harnessing intelligent systems to help digital shoppers "quickly and easily research products, find reviews, compare prices, share experiences with friends." The goal, says Intel, is creating "fun and memorable brand experiences as well as new ways to ensure the goods customers want are immediately available
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