Them's The Breaks: Cadbury Loses Kit Kat Kase

by Mark J. Miller



Candy and chocolate generally bring happiness to most folks, but they also are keeping a few law firms working overtime.
The latest ruling finds Nestle winning a case that Cadbury had brought against it to try and stop the trademarking of the shape of its Kit Kat bars. Cadbury had taken offense at NestlĂ©’s 2006 trademarking of Kit Kat as “four trapezoidal bars aligned on a rectangular base.”
After all, as TheHindu.com notes, Cadbury has its own similar chocolate bar, the Crispello, which has a “creamy centre, wrapped in a delicate crispy shell, covered with a delicious layer of Cadbury chocolate.”
But sorry, Cadbury. This time, you lose. Cadbury’s legal team will just have to remember how sweet it felt to beat Nestle recently in a battle over the color purple.
This all comes on the heels of a December court ruling that had Haribo, which makes gummy bears for royalty and commoners alike, bringing down candy maker Lindt in a court of law in order to keep the Swiss confectionary maker from making its little gold-foil-wrapped chocolate teddy bears in the future.
At least sweets lovers know there are plenty of folks out there looking out for them.

About brandworldtv.com

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.

0 Comments:

Post a Comment