Unilever Taps Buzz Aldrin to Help Find 22 Men for Axe and Lynx Space Program

by Shirley Brady

Unilever's AXE brand is launching a Red Bull-challenging space program related to its new line of Apollo men's personal care products — taking 22 fans (men only, sorry ladies) from around the world to the edge of space as part of its Apollo Space Academy program in December 2013.

The last day to apply is February 3rd (aka Super Bowl Sunday) at AxeApollo.com (terms and conditions are here) or LynxApollo.com in the UK, Ireland and Australia, where Axe issold as Lynx.

Below, watch Buzz Aldrin announce the AXE Apollo Space Academy (Lynx Apollo Space Academy to some), along with related videos and commercials related to Axe's new Apollo product line and contest:

Aldrin taped a similar announcement for Lynx to the one below for Axe:

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