CANNES LIONS AND BILL & MELINDA GATES FOUNDATION LAUNCH 2013 CANNES CHIMERA INITIATIVE WITH A NEW GLOBAL CREATIVE CHALLENGE FOR SOCIAL GOOD
Cannes, 17 June 2013 - Cannes Lions and the Bill & Melinda Gates Foundation today announced a new brief for the Cannes Chimera Initiative, a creative competition that identifies innovative communications approaches to help solve global development problems. The initiative delivered its third challenge to the creative community in a brief announced at the Cannes Lions International Festival of Creativity.
The challenge calls on creatives, planners, and staff from agencies around the world to propose communications concepts that can galvanize the public to support an emerging international agenda to ensure that extreme poverty is virtually eliminated by 2030. The competition application is a simple two-page form, which will be judged by a panel comprised of Cannes Chimera members - the Grand Prix winners from Cannes Lions 2013 - and representatives from the Bill & Melinda Gates Foundation.
Philip Thomas, CEO of Lions Festivals, says, “As we immerse ourselves into the Cannes Lions week of great work and inspiration, we call upon the creative community to take part in the Cannes Chimera Initiative and help change the world by applying their skills to demonstrate the ultimate power of creativity.”
The Cannes Chimera Initiative will award up to ten winners a prize of up to $100,000 (US) and recognition at the Cannes Lions International Festival of Creativity in 2014. Winners from the competition will receive an exclusive invitation to attend a complimentary creative workshop at the Gates Foundation campus in Seattle, where they will have the opportunity to receive mentoring from the Cannes Chimera, the winners of the previous year’s Grand Prix awards. Winners of the Chimera challenge will also be eligible to apply for a grant from the Bill & Melinda Gates Foundation of up to $1M (US) to execute their idea in partnership with the foundation and its global partners.
“We are thrilled to partner with Cannes Lions to challenge the creative community to develop ideas that create social good,” said Tom Scott, director of Global Brand & Innovation at the Bill & Melinda Gates Foundation. “We believe the innovations that come out of this initiative will have real potential to help solve some of the world’s toughest global development problems and improve the lives of people around the world.”
2013 Competition details:
Each year, the Cannes Chimera Initiative will deliver a new creative brief focused on a critical global development challenge such as improving maternal and child health, reducing hunger through agricultural development, or combating infectious diseases.
The Cannes Chimera Initiative builds on a year-long partnership between Cannes Lions and the Bill & Melinda Gates Foundation that supported a foundation-based creative competition focused on highlighting the progress of foreign aid. For more information on members of the Chimera as well as previous competition winners, visit the Cannes Chimera website.
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Notes to Editors:
About the Cannes Chimera Initiative
This partnership inspires and activates the creative community to help solve the world's most urgent global health and development problems. Each year, the initiative challenges the world's creative talent to develop ground-breaking communications approaches that motivate global audiences to support change and take actions that address a unique development issue, through a competitive creative brief. Winners of the competition are eligible to apply for an up to US$1M US grant from The Gates Foundation to execute their idea. To learn more about the Cannes Chimera, please visit www.canneschimera.com
About the 60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 34,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, film craft and integrated, branded content & entertainment advertising, as well as the best media, direct marketing, PR, titanium and creative effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 11,000 delegates from 95 countries attend seven days of exhibitions, screenings, as well as high-profile seminars, workshops, forums and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication. www.canneslions.com
About the Bill & Melinda Gates Foundation:
Guided by the belief that every life has equal value, the Bill & Melinda Gates Foundation works to help all people lead healthy, productive lives. In developing countries, it focuses on improving people’s health and giving them the chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to ensure that all people—especially those with the fewest resources—have access to the opportunities they need to succeed in school and life. Based in Seattle, Washington, the foundation is led by CEO Jeff Raikes and Co-chair William H. Gates Sr., under the direction of Bill and Melinda Gates and Warren Buffett. For more information, visit: www.gatesfoundation.org
Members of the 3rd Cannes Chimera will advise on this programme, review submissions and mentor the winners. The Chimera will be made up of the Cannes Lions 2013 Grand Prix winners.
Contacts:
Cannes Lions International Festival of Creativity:
Amanda Benfell, Head of Press & PR Tel: +44-(0)20-3033-4000 E-mail: amandab@canneslions.com
Bill & Melinda Gates Foundation
Media Enquiries: Tel: +1-206-709 3400 Email: media@gatesfoundation.org |
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