L’Oréal MIZANI named as Official Hair Sponsors for AFWL 2013
In a bid to bring together the best in fashion and beauty this August, Africa Fashion Week London partners with MIZANI, L’Oréal’s premium with premium professional haircare range for Afro Caribbean and Mixed-Race hair textures. MIZANI offers a complete collection of in-salon relaxers and treatments as well as premium shampoos, conditioners and styling products which will be used to style Europe’s largest fashion event dedicated to African and African-inspired fashion at Old Truman Brewery, London on 1-3 August, 2013.
“It is a delight to partner with AFWL 2013 as the official hair sponsors for London’s most prestigious fashion event; one that specifically applauds the works of extremely talented African inspired designers. By providing the artistic teams for the three-day event, our role is to ensure that we are showcasing the best of catwalk hair trends using MIZANI’s premium styling range of products,” said Tumi Soyinka, MIZANI Senior Product Manager of the partnership.
Ronke Ademiluyi, CEO and founder of Africa Fashion Week London, said, “Having MIZANI as hair sponsors for the second year running is proof that there is great synergy with the two brands and with MIZANI’s support, we hope to bring the best of African fashion and beauty to the Old Truman Brewery runway this August.”
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