INNOVATION, MEDIA, MOBILE AND OUTDOOR LIONS WINNERS ANNOUNCED

INAUGURAL INNOVATION GRAND PRIX AWARDED TO USA
THE NETHERLANDS TAKE MEDIA GRAND PRIX
OUTDOOR GRAND PRIX GOES TO FRANCE
THE PHILIPPINES WINS ITS FIRST GRAND PRIX IN MOBILE

Cannes, 18 June 2013 - The Cannes Lions International Festival of Creativity has tonight honoured the winners of a further four categories at its Innovation, Media, Mobile and Outdoor Lions Awards Ceremony.

Launched this year, the Innovation Lions category received 270 entries. After preliminary judging, the jury, led by David Droga, Founder, Droga5, then convened in Cannes to review their chosen shortlist of 25 entries. For the first time, delegates were invited into the jury room as shortlisted entrants presented their technology innovation. Taking the inaugural Grand Prix was The Barbarian Group, New York, for their open source software tool for professional creative coding, ‘Cinder’. A further 4 Innovation Lions were awarded.

The Media Lions jury, led by Jack Klues, Chairman, VivaKi, voted and deliberated on a total of 3031 entries and selected 18 Gold, 38 Silver and 58 Bronze winners from a shortlist of 257. The Jury decided to award the Media Grand Prix to Ogilvy & Mather Amsterdam for their entry ‘Why Wait Until it’s too Late?’ for funeral insurance company Dela.

OMD Australia, Sydney were presented with the prestigious Media Agency of the Year award during the ceremony.

Mobile, now in its second year at Cannes Lions, saw The Philippines take their first ever Grand Prix. Honoured with the award were DDB DM9JaymeSyfu, Makati City, for ‘TXTBKS’, their entry for Smart Public Affairs. Jury members, led by Rei Inamoto, Chief Creative Officer, VP, AKQA, viewed 1061 entries before reaching a shortlist of 101 of which 9 went on to win gold, 26 took silver and 24 bronze trophies were given.

Of the 5562 entries in the Outdoor category, 661 made it to the shortlist with a total of 140 selected as winners of which 25 were Gold, 43 Silver and 71 Bronze. Ogilvy France took theBillboards & Street Furniture and Posters Grand Prix for their campaign for IBM, ‘Bench’, ‘Shelter’, ‘Ramp’. Sheung Tony Granger, Global Chief Creative Officer, Young & Rubicam, presided over the Outdoor jury.

Also honoured at last night’s award ceremony were the Gold winners of the Young Lions Media Competition which went to the team from the UK. Silver place went to Australia and Bronze to Argentina.

Delagates attending today’s Festival have seen Arianna Huffington take to the stage in a Master Class, six Forums focusing on the theme of Creativity in Mobile Advertising, Workshops from Jack Morton Worldwide, 360i and Directory Magazine, as well as 10 seminars from the likes of Photographer Annie Leibovitz, Mark D’Arcy, Director of Global Creative Solutions for Facebook and Leo Burnett & Contagious with their seminar Wildfire / Full of Tomorrow: How Brands can Embrace Miraculous New Technologies to Create Small Wonders that will Change our Daily Lives, which was voted to be streamed live around the world on YouTube through Lions Live.

Also taking place today was Cannes Lions’ dedicated China Day, which in association with the China Advertising Association, brought some of China’s leading thinkers and experts who presented a series of insightful forums throughout the day, on the media landscape and opportunities of this vast country while offering insight into how to be a part of this exciting opportunity.

Highlights from day two of the Festival can now be viewed athttp://www.youtube.com/watch?v=d4XNoSKEpqc. Shortlists and winners will be updated onwww.canneslions.com throughout the Festival week, which is taking place from 16-22 June in Cannes, France.

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60th Cannes Lions International Festival of Creativity, 16-22 June 2013, Cannes, France:The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.As the most prestigious international annual advertising and communications awards, over 35,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 12,000 delegates from 95 countries attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.Lions FestivalsLions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.www.lionsfestivals.com Lions Festivals is powered by Top Right Group.Key Dates:Delegate registration: Open60th Cannes Lions International Festival of Creativity: 16-22 June 2013Contact Cannes LionsFor further information, please contact: Amanda Benfell, Head of Press & PRLions Festivals, 33 Kingsway, London WC2B 6UF United KingdomTel: +44-(0)20-3033-4000; E-mail: amandab@canneslions.com www.canneslions.com

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