L-R: General Manger, Home Entertainment division, LG Electronics West Africa operations, Mr. Steve Ryu; Product Marketing Manager, Home Entertainment division, LG Electronics West Africa operations, Mr. Paul Mba; Managing Director, Fouani Nigeria Limited, Mr. Mohammed Fouani; and Managing Director, LG Electronics West Africa operations, Mr. Deog Jun Kim during the official launch of the new LG Cinema 3D Smart TV in Lagos
L-R: General Manger, Home Entertainment division, LG Electronics West Africa operations, Mr. Steve Ryu; Managing Director, Fouani Nigeria Limited, Mr. Mohammed Fouani; and Managing Director, LG Electronics West Africa operations, Mr. Deog Jun Kim during the official launch of the new LG Cinema 3D Smart TV in Lagos
L-R: General Manger, Home Entertainment division, LG Electronics West Africa operations, Mr. Steve Ryu; Managing Director, Fouani Nigeria Limited, Mr. Mohammed Fouani; and Managing Director, LG Electronics West Africa operations, Mr. Deog Jun Kim during the official launch of the new LG Cinema 3D Smart TV in Lagos
Provides Simple, Intuitive Smart TV user Experience
with Enhanced Magic Remote and Share Capabilities.
Lagos,
June 14, 2013--- Inspired by
consumers’ demand for a more comprehensive home entertainment system, LG Electronics, has introduced into the Nigerian market the
new LG CINEMA 3D Smart TV lineup, which offers easier content access and
sharing, along with an updated Magic Remote for a simplified, intuitive user
experience. The LA8600 & LA7400 TV series come with Smart share plus
functions that enable content sharing from various devices to the screen of the
TV and vice-versa via six different ways. While the Time Machine II function
gives users the opportunity to record live TV programs as well as rewind, pause
and playback contents with the TV’s in-built memory.
The
event which held at the Ikeja City Mall is aimed at revitalizing family time that has been
observed to be waning. With user experience as a primary focus, LG
Electronics has redefined its latest Cinema 3D Smart TV line-up with new smart
applications and features. The all new LG Cinema 3D Smart TV comes with Smart
features, sleek design and superior picture quality, bringing today’s sophisticated consumers a premium home entertainment
world. The New TV embodies LG’s minimalist Cinema Screen
Design which comes with a zero narrow bezel that provides a greater sense of
immersion during TV viewing.
The
new LG Cinema 3D Smart TV comes with the upgraded features; the Magic Remote has
been redesigned to fine-tune content and menu navigation, making interaction as
simple and intuitive as possible. The Magic
remote which provides a similar function as a mouse controlling a PC, incorporates unique
control capabilities of –point, wheel, gesture and voice search recognition.
Speaking at the
product launch, General Manager, Home Entertainment Division, LG Electronics
West Africa operations, Mr. Steve Ryu said:
“In a
massive way, the new LG Cinema 3D Smart TV line-up brings today’s sophisticated
consumers a premium home entertainment world. It is packed with new features
that are designed with consumers’ savvy needs in mind, resulting in smart
sharing of content, smart control of home entertainment system, and smart
content that brings a smile to adults and children alike.
“This TV has enhanced smart
share features which provide users the ability to mirror or better still
transfer content from smart devices to TV via a multitude of connectivity
options, including Wi-Di (Wireless Display), Miracast, Tag on and 2nd
display, making it superior to competition.”
With
the newly updated version of LG’s popular Time Machine II feature, users do not
have to worry about missing their favorite shows anymore; TV programs can be
recorded and saved onto the TV’s built-in 4GB memory. Users can later rewind,
pause, or playback the recorded content. It also allows users record programs
on a TV channel while watching a different channel with its 2-Tunner function.
They are also able to rewind and playback in the middle of recording.
Another remarkable feature is that it can also be scheduled to record a program
even when the TV is not switched on.
Also speaking at the event, the Managing Director Fouani Nigeria Limited,
Mr. Mohamed Fouani said that, “the new LG CINEMA 3D Smart TV delivers a smooth
user experience and superior picture quality, thanks to an upgraded Central
Processing Unit and Graphic Processing Unit. We are confident of our latest line-up;
they are noteworthy products that are designed with our customers in mind,
providing the perfect package of smart interactivity and innovations complete
with modern minimalist aesthetic.”
An exhilarating aspect of the LG
Cinema 3D Smart TVs are the Smart Share functions with a massive array of
capabilities that redefines user experience. Users can now enjoy the benefits
of a true Smart TV that connects to other devices more easily than ever.
One of the outstanding feature in
the new LG Cinema 3D Smart TV is the Miracast; the Wi-Fi Alliance certified Miracast makes it possible for users to
enjoy easy and fast connection among TV smartphones and tablets without wires,
enabling easy transfer and sharing of digital content right on the TV screen. In general, Miracast allows users to push video, music
and pictures from an Android smartphone or tablet (Android 4.0 or newer) to the
screen of the TV, wirelessly.
Sharing
between mobile devices and the television set has never been simpler with Tag
On; this feature allows mutual content sharing and mirroring; users can share contents from their TV to their phone
and vice-versa; by users simply “tagging” their
smartphone to an NFC (Near field communication) sticker
provided with the TV.
With
the MHL (Mobile HD Link) otherwise known as SML (Smart Mobile Link) – users are
able to connect and watch HD content from their phones on the TV’s large screen
with their MHL cable and then control phone contents with the TV’s Magic
Remote. The phone is also charged while it is connected. With the Network File
Browser users can quickly and easily browse through files on all
DLNA-compatible devices or connected external hard drives.
The
TV line-up also comes with 2 other avant-garde features- Wireless Display
(Wireless Display) and Second (2nd) Display. Wi-Di can be used with
Wi-Di enabled laptops; this technology enables easy and fast connection between
TV and laptop PCs without requiring a network or messy cables. Also, using 2nd
Display, users can watch TV programs or blu-ray titles with their smartphone or
tablet PC from anywhere within the range of Wi-Fi.
For
movie enthusiasts, LG Cinema 3D Smart TVs offers Film Patterned Retarder (FPR)
technology for superior 3D viewing comfort. This technology uses lightweight
glasses to create a comfortable 3D viewing experience without the distracting
flicker or crosstalk of active shutter-style glasses.
Guests at the
event expressed their satisfaction and stated their commitment to the brand
seeing that it has introduced pioneering and progressive products which is
setting the standard on all fronts; they described the launch of the latest LG CINEMA 3D Smart TV into the Nigerian home entertainment market as
a revelation as to what technology can do in this present age as this
ground-breaking product would berth a new experience in home entertainment in
Nigeria.
Recently, LG’s CINEMA 3D Smart TV
won CES Innovations Awards for its superiority in hardware and software a
number of times, including the 2013 CES Innovations Awards. Another accolade
was bestowed on the CINEMA 3D Smart TV lineup in December when the 55LA6900
model earned an Environmental Product Declaration (EPD) from Underwriters
Laboratories Inc. The 55LA6900 was singled out for its remarkable energy
efficiency and eco-friendly qualities.
LG Electronics constantly pushes TV technology boundaries to create
feature-rich products, and is a proud leader in Ultra HD and OLED TV developments. Aiming for
the ultimate premium home entertainment experience, LG continues to innovate
its TV with a consumer-centric mind-set. Lately in Nigeria, it introduced the LG LED Battery TV -which ensures TV viewing is not unnecessarily
interrupted even in the face of power outage while the introduction of the
World’s first 84” Ultra HD TV enable consumers interface with a TV that
delivers an Ultra High display resolution of 2160p, amounting to four times the
size and resolution of 42” Full HD TV.
With the
unveiling of the new LG CINEMA 3D Smart TV, LG Electronics’ latest TV
offerings, the company has once more indicated its commitment to making premium
home entertainment products available to its teeming customers.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a
global leader and technology innovator in consumer electronics, mobile
communications and home appliances, employing 87,000 people working in 113 locations
around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96
trillion), LG comprises four business units – Home Entertainment, Mobile
Communications, Home Appliance, and Air Conditioning & Energy Solution –
and is one of the world’s leading producers of flat panel TVs, mobile devices,
air conditioners, washing machines and refrigerators. LG Electronics is a 2013
ENERGY STAR® Partner of the Year. For more news and information on
LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home
Entertainment Company
The LG Electronics Home Entertainment Company is a
global top player in televisions, monitors, commercial displays, audio video
systems, personal computers and security systems. The company constantly pushes
technological boundaries to create feature-rich devices with stylish designs
that meet global consumer needs. LG's consumer products include OLED TV, Ultra
HD TV, CINEMA 3D Smart TV, IPS monitors, home theater systems, Blu-ray Disc™
players, car audio video systems, mouse scanners and external storage devices.
LG’s commercial products include digital signage, video conferencing systems
and IP security cameras.
Media Contact:
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