Dennis Rodman Debuts Bad Boy Vodka
The Retired NBA star has always been full of surprises. A little earlier this year, Rodman put himself squarely back on the cultural radar when he went to North Korea with the Harlem Globetrotters and ended up hanging out at Kim Jong Un’s place, talking basketball and other world issues.
Now Rodman, who never seems to shy away from a party, is back and he is aiming to be part of your party. Rodman, who has spent time in rehab (and on “Celebrity Rehab”) dealing with substance abuse, has released his own vodka, Bad Boy Vodka, that will be found on store shelves later this month, according to the Los Angeles Times.
"A perfect representation of whom and what I am all about," said Rodman in a press release. Not many people can say that about a vodka bottle.
Johnnie Walker Brings Back Bruce Lee
For many people, a few too many sips of Johnnie Walker can leave them feeling pretty beyond the pale the next morning. But now the brand has brought someone back from the dead.
Martial arts legend Bruce Lee has been dead since 1973 but that didn’t stop the whisky maker from bringing back his image for a new commercial in China. According to the Guardian, Lee’s daughter, Shannon Lee was consulted on the advertisement and it features a mix of CGI and the work of Lee lookalike Danny Chan Kwok-kwan.
Alive or dead, Lee is not a man you want to mess with.
AB InBev Dives into E-Commerce
Consumers might not have to actually leave the house to get their Budweisers. Instead, depending on local laws, the beer could be coming in the mail directly. AB InBev, the world’s largest brewer and owner of the brand, is looking into getting into e-commerce, and not just for merchandise but for its beer as well, according to Marketing Week.
“Buying beverages is not the most convenient thing to purchase in the supermarket,” Hugo Hanselmann, vice president of marketing for the company. “We’re seeing in some markets that consumers are buying beer online more and more. It is still very early days for us in the [e-commerce arena] but we are looking at how our brands can live in the space and are testing new things.”
In the coming months, AB InBev will try out a few different direct-selling initiatives to work out how the system would best work for customers and its current selling partners.
More Booze News:
- US craft brewers generated $49 million in export sales in 2012, a 72 percent jump from 2011,according to the Brewers Association. Canada was tops in export volume, though, and had a 140 percent increase over the previous year.
- Hausmann Famille, a branch of the firm Chateaux en Bordeaux, has launched a red wine, Rouge Sucette, that has a cola flavor to appeal to younger drinkers. Have a Sucette and a smile?
- With the aim of being more environmentally friendly, Florida lawmakers have decided to allow businesses to serve wine from five-gallon kegs. One of those babies holds 26 bottles of wine.
- Two Washington-state microbrews, Redhook Brewery and Hilliard’s Beer, are so excited about Washington state’s new law that legalizes marijuana that they created a beer in celebration. The brew will be called Joint Effort Summer Session and will be available on tap through the summer and then in 22-ounce bottles. It will use hemp seeds in the process and go well with any munchies.
- London is about to see the opening of Redemption, an alcohol-free bar that will have DJs and live music, but not one drop of booze.
- La Fée will be releasing La Fée Absinthe Parisienne, using 100 percent natural ingredients, in collaboration with Marie-Claude Delahaye, founder and curator of the French Absinthe Museum. To mark the occasion, the absinthe will be sold in special UV-protected bottles that will also feature a QR code to help imbibers find La Fée's social media channels and website.
- Nine hundred Minnesota farmers are stakeholders in the line of Prairie Organic liquors. Just this week, Prairie announced two new flavorings, an organic gin and a cucumber-flavored vodka.
- Cans of Molson Canadian and Coors Light served up in Canada have a whole new look thanks to a redesign that has put two holes in the top of the can in order to help get the consumer more engaged with their drink. As the press release has it, “The vented end not only enhances the appeal of the package but also helps build brand identity by more closely connecting consumers with their beverage.”
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