Carlsberg reviews $150m global media account

Jenni Baker, London

Danish brewer Carlsberg has put its estimated $150m global media planning and buying account, currently held by OMD, up for review.

According to a report in Campaign, Carlsberg has approached a number of holding companies about the review, which is being led by Carlsberg vice-president digital media and production Jens Jermiin.

The review is said to cover global media planning and buying across Carlsberg’s portfolio which, in addition to the Carlsberg brand, includes Kronenbourg 1664 and Tuborg.

Omnicom-owned OMD has handled Carlsberg’s global media business since January 2010.

“We are in the process of reviewing our media agencies worldwide, but have no further comment to make at this stage,” a Carlsberg spokesman told Campaign.

Earlier this year, Carlsberg appointed LatAm agency Santo to its global advertising account. Its global digital duties are handled by LBi.

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