Jenni Baker, London
Jewellery and watch maker Swatch has tapped full-service ad agency Hometown London to handle its global advertising business, following a competitive pitch.
According to a report in UK trade magazine Campaign, the agency’s first task for the brand will be to launch a global campaign for Swatch’s Autumn/Winter product range.
The campaign will run across multi-channels including print, out-of-home, catalogues, in-store and online display.
“Hometown has consistently proven to be highly creative, flexible and collaborative,” says Swatch Group international marketing and PR director Marco Vaccari. “They have a real personal touch but have proved they can deliver on a global scale.”
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