Jenni Baker, London
Honda Motor Europe has teamed up with global marketing and technology agency LBi to roll-out 96 customer websites across Europe throughout 2013.
The new web presence has been optimised for mobile, tablet and desktop devices. It will initially launch in Spain followed by additional European markets throughout the rest of the year.
The digital presence brings together Honda’s varied range of product ranges, including cars, motorbikes, all-terrain vehicles and power equipment, onto a single centralised platform, integrating brand, data, systems and processes.
Products are put centre stage using space, bold photography and strong crops, all in a bid to showcase the quality of detail for customers.
“This is the culmination of over two years’ work, during which time we’ve created a centralised technology platform from the ground up,” says Honda European digital marketing manager Jon Gibson. “From the start we wanted to do things differently - our strategy has been to simplify the research and buying process, tell the story of Honda’s brand, and create a genuinely consumer-centric channel.”
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