Jenni Baker, London
Procter & Gamble (P&G) has reached a global partnership with multi-platinum artist Shakira to become the global ambassador for its 3D White collection from Oral-B and Crest.
As global brand ambassador, Shakira will help to launch the latest additions to the Oral-B and Crest 3D White collection through a global campaign which kicks off in autumn 2013.
Shakira will appear in all of the brand’s print and TV advertising, as well as its public relations activity and online properties.
The deal marks the first global celebrity partnership for the 3D White brand, whose strapline is to ‘create whiter, brighter smiles around the world’.
“As an award-winning recording artist, star of NBC’s The Voice, philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face,” says P&G Oral Care global marketing director Stephen Squire.
“I have always felt that a smile is one of our most important assets in life,” says Shakira. “It is an iconic brand and I know it will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation.”
0 Comments:
Post a Comment