Samsung now accounts for 50% of all smartphones sales in Europe, which has driven a 70.4% share for Android in the region, according to the latest figures from Kantar Worldpanel ComTech.
The dominance of Samsung across the five major European markets (UK, Germany, France, Italy and Spain) resulted in a 61.3% year-on-year uplift in usage of Google’s Android operating system (OS).
In comparison to Android’s 70.4% market share, Apple’s iOS had a market share of 17.8% and Windows a 6.8% share.
In the UK, Samsung faces a challenge from Sony, which has resurged to become the fourth largest mobile handset manufacturer in the country.
In developing markets, including Mexico, Windows Phone is in the running to be a worthy successor to Nokia’s popular Symbian-based devices.
In the US, Android also retained its place as the top OS with a 52.0% market share, despite just 0.1% growth over the past year. Apple’s iOS, on the other hand, rose 3.5% year-on-year to capture a 41.9% share and Windows grew 0.9% to a 4.6% share.
“Across Europe, Android growth remains strong,” says Kantar Worldpanel ComTech global consumer insight director Dominic Sunnebo. “However, in the US Apple’s expanded distribution agreement with T-Mobile is helping the iPhone keep Android growth at bay. T-Mobile is the smallest of the big four US carriers but it does have the capacity to give iOS a boost, particularly as 28% of its customers plan to buy an iPhone when they next upgrade.”
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