LG ELECTRONICS UNVEILS PINK SERVICE PROGRAMME FOR WOMEN

As a response to the growing demand for a specialized customer initiative for its female customers, LG Electronics, a global leader in Consumer Electronics has launched a unique women-friendly customer service programme known as  the ‘LG Pink Service’ in Nigeria.

This new customer service initiative is aimed at providing technical assistance across LG products to female customers at their homes.

Mr. Dongjun Bae, LG Service, LG Electronics West Africa operations; Mr. Mohammed Fouani, Managing Director, Fouani Nigeria Limited; Miss Titilope Sukurat Okuniyi, Technician, LG Pink Service, and Mr. Weolwoo Choi, General Manager,  LG Service, LG Electronics West Africa Operations, during the official unveiling of the women-friendly customer service programme known as  ‘LG Pink Service’ in Lagos

The Pink Service, a programme which is an extension to the LG’s Care and Delight campaign, will allow female customers to be served by women technicians at their homes, as an alternative to a male specialist visiting customer homes to advice on products and future care.

Speaking on the new customer service initiative, Managing Director, LG Electronics West Africa operations, Mr. Deog Jun Kim said:  “As a leading global brand, we strongly believe we have a role in solv­ing cus­tomer ser­vice issues as well as forging new trajectories that will lead­ the LG brand to newer frontiers. In the light of this, we have adopted this new programme, the LG Pink service, a new approach to customer service that optimizes both people and processes, creating long-term cultural change and measurable results”.

To ensure that a high level of customer-service is maintained, LG have selected the technicians with the highest skill-set to operate in the Pink Service programme. As with the policy of LG service practices, all LG technicians will continuously be reviewed to safeguard and ensure that a high-level of customer-service is maintained across all markets.

Mr. Dongjun Bae, LG Service, LG Electronics West Africa operations; Mr. Mohammed Fouani, Managing Director, Fouani Nigeria Limited; Miss Titilope Sukurat Okuniyi, Technician, LG Pink Service, and Mr. Weolwoo Choi, General Manager,  LG Service, LG Electronics West Africa Operations, during the official unveiling of the women-friendly customer service programme known as  ‘LG Pink Service’ in Lagos

Also speaking in the same vein, Managing Director Fouani Nigeria Limited, Mr. Mohammed Fouani said: “at LG Electronics, we understand our primal objective and what the consumers expect from us. Through the forward-thinking initiatives we have consistently adopted we have been able to cre­ate a vision and strat­egy that dif­fer­en­ti­ates us from the com­pe­ti­tion. The posture we have adopted allows us to meet cus­tomers’ expec­ta­tions as we deliver on our brand promise.

 “LG has always put the needs of its customers at the forefront, from producing the latest innovative technology to customer service; and this was the motivation behind developing our Care & Delight services as an extension to the differentiated customer-oriented services LG provides. We introduced The Pink Service which is tailored to the special needs of our Nigerian consumers.”

To request the LG Pink Service, customers are required to call 080098115454 - the dedicated toll free number for the initiative.

Mr. Dongjun Bae, LG Service, LG Electronics West Africa operations; Mr. Mohammed Fouani, Managing Director, Fouani Nigeria Limited; Miss Titilope Sukurat Okuniyi, Technician, LG Pink Service, and Mr. Weolwoo Choi, General Manager,  LG Service, LG Electronics West Africa Operations, during the official unveiling of the women-friendly customer service programme known as  ‘LG Pink Service’ in Lagos

The female-friendly in home after service programme involves the dispatching of highly-qualified female technician and consultant as female customer request repairs for their electronics and home appliances; with this the customer can experience not only professional technical support but also differentiated customer care with peace of mind and comfort by communicating with female technician easily.

General Manager, LG Service Centre, LG Electronics West Africa Operations, Mr. Weolwoo Choi said: “The Pink Service is the most recent innovative service to be introduced in Nigeria by LG Electronics. On the other hand, LG Care & Delight Moving Service Centre was unveiled last year allowing customers to effortlessly benefit from LG customer care service.”

Owing to the fact that a critical component of improving the customer experience is the availability of experienced and well trained customer-facing personnel, the LG Pink Service lady technician service is made of experienced and well trained female technicians adequately equipped to speedily provide needed  customer support to female patrons .

Freebies for female customers who use the LG Pink service include Purse hangers and fridge buttons.

In recent times, LG Customer Service initiatives have received rave reviews and nods of approvals from customers the world over. The Care and Delight Bus Initiative, a recent introduction by LG, has been a unique platform that has brought about a radical change in the concept of customer service by reducing customers’ efforts and time in maintaining their products. The bus which is equipped with all spare parts and tools necessary to conduct maintenance rapidly and efficiently has enabled the brand achieve the highest levels of customer satisfaction as it tours the streets of major Nigerian cities.

Now, with the introduction of LG Pink service, LG Electronics has once more demonstrated its commitment to meeting the peculiar needs of its teeming customers.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 ENERGY STAR^® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.

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