PepsiCo has reached a multi-year regional sponsorship deal with Manchester United Football Club to become the official soft drinks partner of the club across the Asia-Pacific region.
The partnership covers seven countries in Asia including Thailand, Malaysia, Singapore, Myanmar, Cambodia, Laos and Brunei.
Under the terms of the agreement, PepsiCo will hold the exclusive rights to use Manchester United branding its products and point of sale materials across within the markets listed above.
Across the seven Asian countries, Manchester United has a combined fan base of more than 38 million consumers. For both brands, the partnership is aimed at unlocking new growth opportunities and increasing the reach and popularity of both brands across the region.
“Our huge following in this region and the strong popularity of both brands within Asia-Pacific can only benefit our fans,” says Manchester United group managing director Richard Arnold. “PepsiCo understands what our fans love and through our partnership will be bringing them exciting promotions and incentives getting them closer to the club they support. PepsiCo is an ideal partner for Manchester United because of its unique understanding of sports and inventive marketing initiatives.”
According to PepsiCo Asia-Pacific senior director for carbonated soft drinks and energy Mustafa Moussa sports represent a huge global platform for the brand. The partnership will bring to life Pepsi’s ‘Live for Now’ global positioning, which launched in the region earlier this yea
0 Comments:
Post a Comment