According to this year’s Brand Finance Global 500 study, Apple has kept its place as the world’s most valuable brand.
Vodafone was the UK’s most valuable brand, falling by three places to number 16 in the table.
Apple is once again ahead of its rivals Samsung and Google who came in second and third place.
The USA had the highest number of valuable brands with 185, much higher than Japan which only had 49.
Vodafone continues to be the UK’s most valuable brand followed by HSBC, in 20th position.
Laura Bracher, London
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