Burberry has announced a digital innovation partnership with social platform WeChat, in order to see the luxury brand grow its Chinese customer base and further establish itself on the growing international platform.
WeChat is a mobile-based social network where users can call, text and share content, as well as opt-in to receive bespoke content from brands.
Burberry followers on WeChat will be able to view its London Fashion Week AW14 Womenswear show and personalise a digital version of pieces from the catwalk.
Users can unlock exclusive audio content supplied by a senior member of the Burberry design team explaining the inspiration behind the collection.
Followers will also be able to text Burberry to receive exclusive photos that track VIP show guests including Chinese acress Angelababy.
Burberry CCO, Christopher Bailey commented: “WeChat opens up a huge new world of opportunity in the digital space - the exciting thing for us is the deeper and more meaningful way that we are able to tell our stories using this platform.”
Laura Bracher, London
0 Comments:
Post a Comment