Jack Daniels launches $2.3m campaign

Jack Daniels has launched a $2.3m campaign focusing on American screen and song legend Frank Sinatra.

The whisky brand is marking the run up to the 100th anniversary of the screen legend’s birth with its Sinatra Select campaign from Arnold Worldwide.

The super-premium whiskey brand is named after the late Singer Frank Sinatra, who famously loved Jack Daniels and is only available in New York, Chicago, San Francisco, Miami and Las Vegas.

The TV spot will air in favoured Sinatra haunts including New York, Chicago, San Francisco, Miami and Las Vegas with spots on ABC's "Jimmy Kimmel Live" and NBC's "The Tonight Show

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