Release Date: April 2nd 2014
Cheil China devises environmental solution for Friends of the Earth China to reduce paper wastage in offices
In China, research data shows that the use of paper in offices is up 7%. It is estimated that about200 million trees were used for producing papers in China last year, a number which is a major alert to many environmental agencies in China. One such non-profit organization, Friends in China has been working with groups locally to bring more awareness to this severe issue, and recently have called for simple, practical solutions.
Cheil China was created a campaign based on a practical solution which would go beyond just creating awareness, which has been already done not only in China, but globally. The idea had to be simple enough for as many office workers to do their part 쭯 no matter- how small to try and use less paper.
Cheil China came up with the solution rather accidentally after seeing children’s crayons which would gradually fade on paper surfaces after period of time. Inspired by this idea, Cheil China created the “Disappearing Ink, Reappearing Forest” campaign with Friends of Nature.
Working with a local manufacturer ,괏땍킹팹든綾옰세唐掘무鱇, the disappearing ink formula was formulated in a lab and then placed in ink cartridges which can be used in most recent ink jet printers. Simply placing the disappearing ink in the cartridges and then re-setting the individual’s computer, all print outs will utilize this ink.
The ink on the paper when in contact with carbon dioxide will then fade gradually over a period of 2 쭯 3 days. So, instead of shredding or wasting the papers, office workers are able to re-use the paper in the printer for other print outs.
Although the campaign has just started in a few offices in China, including Cheil China’s office in Beijing, the results and reactions have been positive.
Cheil China is working on getting the fading ink to be produced via other manufacturers in China for wider reach.
Simply choose Fading Ink Printer for pringting.
After couples of days, the printed words will fade out, and finally disappear. The “blank” paper can then be reused.
Cheil China use fading ink to print direct mails to environmental organizations and green officeincentive groups to encourage them to join the campaign and reuse paper by using fading ink.
About Cheil Greater China
Cheil Worldwide is one of the world’s largest marketing and communications group founded in 1973 and headquartered in Seoul, As its subsidiary, Cheil Greater China was established in 1994, with 7 branches currently operating in Beijing, Shanghai, Guangzhou, Chengdu, Shenyang, Hong Kong and Taiwan. Cheil Greater China provides excellent integrated marketing services including ATL service, Digital Marketing solution and BTL retail management. So far, current clients include local and international brands, such as Samsung, Orion, Amway, Hennessy Asia Pacific, New Balance (Asia Pacific), Fullink Wine (Confucian house wine & Wuling wine sauce), Shilla Duty Free, CITIC Guoan wine industry, AIG (Shanghai), (Gansu) China Mobile, etc. In the past 20 years, Cheil China has aimed to become China’s leading marketing communication agency. Embodying the spirit of Ideas that Move, Cheil China provides Chinese clients creative and successful marketing services.
Cheil Worldwide web: www.cheil.com
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