Reckitt Benckiser adds new creative agencies to global roster

 

 Laura Bracher, London

Reckitt Benckiser (RB), the multinational consumer health, hygiene and home company has added several new creative agencies to its global agency roster.

Droga 5 New York will lead creative development on the Air Wick and Clearasil brands globally.

Widen + Kennedy will lead the global creative development on dishwasher detergent brand Finish.

McCann has been appointed to lead creative development on Mucinex and Delsym and Havas Worldwide will continue to retain the rest of the brand portfolio.

RB Executive Vice President, Global Category Development, Heather Allen said: "We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us. The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands".

The review was managed by Agency Assessments International.

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