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Wiko goes global, as
consumers in Europe benefit from their exceptional range of phones
Wiko,
the French smartphone brand, has redefined the mobile phone industry. It has
challenged the position held by established global smartphone brands as it
continues to grow. The success story in Europe is changing the way consumers in
mature mobile markets like to choose smartphones now.
This
European success story is resonating globally as new markets welcome Wiko, with
Vietnam being the brand’s entry into South East Asia in August. Consumers in
new markets are aware of Wiko’s strong brand and product proposition. Wiko has also built strong relationships with
its channel partners in every market, ensuring wide distribution and excellent
customer care.
Wiko
announced its next wave of expansion at IFA (the Comsumer Electronics Show in
Berlin) this week. September will see launches in Poland, Nigeria and
Kenya. Making its debut in the Gulf
region, the United Arab Emirates is slated for end of the month launch,
followed by the Kingdom of Saudi Arabia in mid-October.
With
the distinction of becoming France’s second largest selling smartphone after
just three years, driving Wiko’s success story across Europe is its compelling
proposition: smart French design, the latest Android KitKat 4.4 operating system
and exceptional pricing.
At Wiko’s IFA pavilion, David Garcia,
International Business Development Director, Wiko Global, said, “IFA is a great
opportunity for Wiko to demonstrate our complete 3G and 4G smartphone line up.”
He added that, “Tech lovers will have the chance to discover the Wiko’s
innovative products that have made us successful in Europe so far.”
Commenting
on Wiko’s success story, Mr. Garcia said, ““Wiko delivers style and quality at
the best price. We are excited about entering our new markets like Nigeria,
Kenya, Poland, the United Arab Emirates and the Kingdom of Saudi Arabia and are
confident of repeating our success story in these markets”. Mr. Garcia
continued, “We take pride in that Wiko is now setting a new direction for the smartphone
market.
Wiko
Mobile has been something of a phenomenon in France. Launched in 2011, the
company is the second-largest online smartphone vendor in France, with 14.2
percent market share as of May 2014. Wiko sold 2 million smartphones in the
country in 2013, accounting for 8 percent of the market based on GfK research
figures.
ABOUT WIKO:
Wiko,
the No. 2 smartphone vendor in France*, is distinguished by its range of
high-tech, high performance and attractively designed products. In just three
years, Wiko has become a leader in the mobile phone market through strong
partnerships with retailers and consumer enthusiasm. Two million users later,
Wiko’s popularity continues to rise in Europe and it also exports its know-how
to other continents. The RAINBOW
confirms the phenomenal success of the brand. In France, this 5” smartphone
launched in May 2014, became the No.1 phone sold online in June 2014 (source:
GfK)
*
by volume according to data from the GfK institute from January to May 2014
For more information, please contact:
Chido
Nwakanma
Blueflower
Limited
Tel:
08126474335
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