(London and
New York, 24th February 2015) - Jesse Coulter, Co-Chief Creative
Officer of CAA Marketing, a division of leading entertainment and sports
agency, Creative Artists Agency (CAA), has been named the 2015 London
International Awards (LIA) Branded Entertainment Jury President. Introduced by LIA as a stand-alone category in
2014, Branded Entertainment awards creativity and the power of the idea across
films, television programming, live events, audio, gaming and music videos that
engage consumers by entertaining them, rather than through traditional
advertising. LIA defines Branded
Entertainment as an entertainment-based vehicle that is funded by and
complementary to a brand's marketing strategy.
LIA founder,
Barbara Levy commented, “We are delighted to have someone of Jesse Coulter’s
caliber as this year’s Jury President. With
a strong background in creating award-winning entertainment-driven advertising,
he seemed a natural choice to chair the Branded Entertainment category.”
Throughout
his career, Coulter’s innovative approach to marketing has been recognized by
major advertising and entertainment awards shows, garnering two Grand LIAs, in
addition to five Cannes Lions Grand Prix, two Emmys, and an Annie, and his work
for Chipotle was hailed as one of Advertising
Age’s “Top 15 Campaigns of the Century.”
In 2014, Coulter was recognized as the second-most-awarded Chief
Creative Officer by Advertising Age
and he was featured on Creativity’s
50 Most Creative People list for the second time in three years.
“Having
served as a member of the first-ever LIA Branded Entertainment jury last year, I
am honored to have been selected as this year’s Jury President,” said
Coulter. “The LIAs really understand the
branded entertainment category and the wide-ranging backgrounds of its jury
members reflect that. Together, we will
watch every film, play every game, and do our best to give each piece the
attention it is due so we can reward the work that pushes the category forward.”
To
find out more about LIA Awards, visit http://www.liaawards.com/
# # #
Notes to the editor:
LIA
The
London International Awards (LIA) is an annual worldwide advertising award. The
Awards, founded in 1986 by President Barbara Levy, began by honoring
international advertising in the realms of cinema, television, print and radio,
evolving since its inception into 15 unique media types. It was the first truly
international advertising awards of its kind to acknowledge all media and
methods from all over the world to be judged by a diverse global jury. Today
the awards honor the legends, pioneers and embodiments of excellence across
advertising, digital, branded content, music & sound, branded entertainment,
design and production.
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