Coca-Cola prints native names in its bottles in McCann Lima campaign

The Share a Coke campaign, despite being a worldwide success, did not encompass native names in many countries, especially in Latin America. The initiative was especially welcomed with enthusiasm in Peru. Still, being a country with huge cultural diversity, a lot of names, specially native ones, didn’t get the chance to be part of it.

To extend this initiative, enabling everyone to have their names printed in a Coca Cola bottle, McCann Lima created a campaign that invited the Quechua people to join the celebration.

Agency: McCann Lima

CCO: Mauricio Fernández Maldonado / Nicolás Romanó

Copywriters: Tyto Delgado / Roberto López

Account VP: Andrea Rosselló

Account Director: Eleni Polizogopulos

Production house: Tunche Films

Producer: Carla Dextre

Sound production: Sin Anestesia

Client approval: Isabel Briseño 

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