The
President of ADVAN, David Okeme has called on associations and groups within
the marketing communications industry to look out for ways they can work better
collaboratively.
David Okeme said this recently when top
officials of Advertising Agencies Association of Nigeria (AAAN) paid a courtesy
visit to the National Secretariat of The Advertisers Association of Nigeria
(ADVAN). Receiving the august visitors
at their Salvation Street office in Lagos with other members of ADVAN exco,
Okeme noted that the move by AAAN to collaborate at a bigger level with ADVAN
was a good development for brands and the industry in general. Explaining that
relationship building sits at the edge of client and agency connection, Okeme
promptly endorsed the desire of the two industry associations to look at ways
that they can connect effectively.
The
AAAN delegation was led by the President, kayode Oluwasana. The Vice-
President, Ikechi Odigbo and Executive Director, Lekan Fadulapo were also part
of the delegation from AAAN.
Speaking
on the visit which he sees as a decision
by two key stakeholders in the industry to foster the spirit of corporation and
collaboration, AAAN President, Kayode Olowasana philosophically pointed out
that the two bodies are two sides of the same coin which means the two must
consciously work together to always
remain a coin. He explained that the vision of his new exco is to foster
stakeholders understand and that is why they see the meeting as very strategic.
His words, “with this visit and the fantastic discussions that we have started,
we believe we are both committed to the same vision, which we believe is lofty and
in the interest of the two bodies. In fact, we don’t want to have two parties
anymore; the brand is what is central. The two parties are one, in favour of
the brand. I expect that going forward, we will do many things in common. There
will intermittently be areas we need to align and clarify issues but the spirit
that is on now is for increased understanding, collective agreement and
promotion of noble visions. Each of these is what we are starting today”.
Oluwasana
went further to share with ADVAN exco some key areas, like the Advertising
Academy, that will be the major focus of his new executive team.
Acknowledging that advertising plays a major
role in the growth of the industry because it helps build trust of the
consumers in brands, ADVAN President, David Okeme declared that his team will
align with and support fully all the programmes from the stable of AAAN.
“The
setting up of advertising academy for instance will build capabilities within
member companies as they continue to enrich consumers experience to help them make
right choices in the country’s marketplace” Okeme explained.
Okeme
also shared with his visitors some successes and plans ADVAN has on the drawing
board. He spoke about his plan to give more value to stakeholders, especially
now that Nigeria has a very challenging economy. He also spoke about his plans
to set up an industry dialogue platform to intermittently dissect challenging
issues in the industry and proffer solutions to them.
“We
need to look at ways that we can work better collaboratively. We believe we can
have EXMAN, ADVAN, AAAN and other bodies in the industry sit down to define
ways to solve nagging issues. Indeed we would be looking forward to
collectively trashing out key issues at the dialogue sessions” Okeme explained.
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