Lagos,
July 19, 2016:
The
Nigerian chapter of the International Association of Business Communicators (IABC)
has called on business leaders in Nigeria to compete and win an Africa-wide
award for executives who excel in using communication to drive business
outcomes.
The
International EXCEL Award programme of IABC “honours a top-level executive for
contribution to business communication. This contribution can
include initiating, directing, supporting or sustaining outstanding and effective communication programmes. The award is frequently given to a chief executive
officer, managing director or general manager.”
IABC Africa operates the
EXCEL Award for participants on the continent. Nominees do not have to be
members of the association. Now in its
fourth decade, “the EXCEL Award is the IABC's highest honour to be bestowed on
a non-member. There are no restrictions or biases based on the size of organisation or budget.”
The Award looks at the role of a leader in communicating
effectively with internal and external stakeholders during tough times as this
is crucial to a company’s long-term success. In
the call for nominations, IABC Africa through Zanandi Allers said the award takes in six criteria.
These are a demonstration
of exceptional leadership, management and communication skills, use of a
communication strategy that demonstrates creativity and innovation and that
contributes to the business success of the organisation as well as some
experience in communicating with global or multicultural audiences, where
possible. Others are a commitment to the
communication programmes for all of the organisation's
audiences, both internal and external, and at local, national and international
levels, must have participated in communication, not simply directed communication staff in their efforts. The nominee
must also show commitment to the highest ethical and professional standards.
Nigerian chapter president of IABC Mr Chido Nwakanma urged
communication professionals in Nigeria to take advantage of the opportunity to
nominate their business leaders. He appealed to both in-house professionals as
well as consultants on the agency side.
Nwakanma stated, “Many firms in Nigeria have done excellently in
communication as the cases we have examined in our Business Leaders Forum
reveal. Many have managed challenges with change, employee engagement, consumer
outreach, or dealing with stakeholders in the community, government, or
advocacy. We believe Nigerians should step up for recognition for their
contributions in communication, now a key driver of business.”
Entries
are open to July 30. Entries should go to email: info@iabc.co.za or
phone: 076 624 8204.
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