JOHANNESBURG,
December 21, 2016 – Edelman, a leading
global communications marketing firm, today announced that it has signed on Chain
Reactions Nigeria, one of Nigeria’s most vibrant PR firms, as its exclusive
affiliate in the country following a one-year strategic partnership. The
affiliation further expands Edelman’s existing operation outside its South
African office, located in Johannesburg.
“Our decision to partner exclusively with Chain Reactions Nigeria was informed by the team’s
unique understanding of the Nigerian market, the richness of the strategic
thinking and the creativity behind their work,” said Robert Holdheim, CEO,
Edelman South Asia, Middle East & Africa. “The addition of Chain Reactions
Nigeria into Edelman’s network of exclusive affiliates further enhances our
ability to provide seamless, strategic communications marketing support across
the African continent.”
Commenting on the news of Edelman’s
decision, Israel Opayemi, MD/Chief Strategist of Chain Reactions Nigeria, said,
“Our admission into Edelman’s affiliate network is an important milestone in
our growth trajectory. It is the kind of best-of-breed partnership we have
always desired. Our current and prospective clients can anticipate a balance of
best-in-class services backed by Edelman’s international reach and expertise. Our
affiliation with Edelman will continue to raise the bar of creativity and
excellence in all that we do. Edelman’s global resources will propel us to do
more of the creative work we have been known for in Nigeria.”
About
Edelman Asia Pacific, Middle East & Africa
Edelman is a leading global
communications marketing firm that partners with many of the world’s largest
and emerging businesses and organizations, helping them evolve, promote and
protect their brands and reputations. Edelman operates in 13 countries across
Asia Pacific, Middle East & Africa (APACMEA) and has affiliates in more
than 40 cities. Edelman was named The Holmes Report’s 2013 Middle East, 2014
and 2016 Asia-Pacific Digital, 2015 Korean and 2016 North Asia Consultancy of
the Year; Campaign’s 2013 Indonesia Digital, 2013 and 2015 South Asia PR, 2014
Australia/New Zealand PR and 2015 and 2016 Japan/Korea PR Agency of the Year;
and Asia-Pacific Excellence Award’s 2015 Agency of the Year. Visit www.edelman.com
for more information.
About
Chain Reactions Nigeria
Chain Reactions Nigeria has evolved
from a small public relations firm into one of Nigeria’s full-service PR and integrated
communications consultancies, with practice expertise ranging from corporate
communications, consumer/brand PR, media relations, digital PR, public affairs,
litigation PR, issues and crises communications, thought leadership and
scorecard leveraging, CSR and sustainability as well as event management. Visit
www.chainreactionsng.com
for more information.
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For
media inquiries, please contact:
Alex Scharf
+27 (0)11 504 4000
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