The Brand Journalists Association of Nigeria (BJAN) recently
held a retreat in Lagos facilitated by Barrister Nosa Uwadie, a Business
Growth Expert, Legal Consultant and Intellectual property Specialist at Gee Law
Firm in Lagos.
During the retreat as facilitator and in tackling the
rhetorical question “HOW DO WE GET THERE” Nosa took members through an engaging
experience, using the theme STRATEGIC PLANNING: Building a viable and Resilient
Professional Association, in doing this he navigated through some rigorous and
critical analysis of who we are as BJAN, what we represent, what our
aspirations are and the road map we intend to adopt to get there.
It was an exciting, educating and revealing MASTERCLASS
focusing on key growth parameters that would ensure success for BJAN as a
viable association in the coming years.
In translating these into actionable plans, BJAN members
would be the ones to determine where the association will be in the next 5
years while focusing on the short term, mid-term and long-term strategies to
achieve these goals.
He further stated that the pivot of that sustainability is
IMPACT. The amount of success we would achieve in the next few years would be
tied to the bullish ideas we have and its outcomes to the over $400 m of the
IMC industry.
To ensure the alignment of our purpose as an association,
BJAN was asked to chose its Patrons to reflect the ecosystem we operate in,
such as in business, industry, government, media, marketing. In furtherance of this, members were asked to
ruminate on why people join associations, why would people be attracted to BJAN
when they view the caliber of Patrons, varying reasons were adduced such as,
needing an association for clout, people join because of networking, people
join to have access to resources such as newsletters, podcasts.
A lot of people want to aspire to join an association that
could become a “philosophy” they believe in, to meet people that could enhance
their careers. When asked to list two things that every journalist would want
their association to do for them, most members stated Housing and Pension.
Delving into strategies for membership BJAN was advised to
consider different categories of membership to be able to harness potentials
such as student memberships, associate memberships and full memberships. In designing the student memberships for
universities, BJAN could partner with the Mass Communication Departments and
proffer trainings while offering mentorships to students who would become
future feature writers and brand journalists.
As a crucial factor in determining the viability of BJAN as
an association, a SWOT analysis aimed at getting a true reflection of the
status of BJAN currently as an association was carried it, below were the outcomes:
What is BJAN very good at, its major Strength : Writing and Shaping perceptions for Consumers.
What is BJAN very weak at, its major weakness : Not running
as an Enterprise Model
What opportunities does BJAN present to the industry:
Numbers, Platforms, Partnerships, Blogging opportunities.
What are the threats for BJAN: Weak Perception, Trainings,
Retooling
What are BJANs CORE VALUES: Integrity, Professionalism,
Honesty, Partnerships,
The clarity offered by the above then lead to how BJAN could
build up an effective new Vision, a Vision that would represent our
expectations and the actions we would embark on to get there.
Those actions would guide us in developing our Mission
Statement.
In rounding off the retreat, Nosa posited that if BJAN is
aggressive and bullish with its Strategy, its Vision would last 3 years or max
5 years of effective results.
0 Comments:
Post a Comment