So the trending video on social media concord flight terrain
Twitter gave us a glimpse of the saga of the Dancing Doormen who otherwise in a
twist gave a brand an opportunity to ride a wave but as expected, the brand
lost the curve and instead stiffened the back in a way that assures us they
have not understood the power of riding the wave of viral marketing.
The Branding World is replete of Brands who in a stroke of luck used momentous strokes of genius and capitalized on out of the blues occurrences which they translated into Brand equity that got them gushing accolades from consumers.
The dancing doormen were reportedly sacked by Chicken Republic for dancing on duty to the very trending Goya Menor “ You want to Bamba” song of the South African Amapiano beats .
The true Brand Strategist would have seized the opportunity to key into the moving train and given the Valets a chance to reflect who their Brand was, a Happy Brand that adores their customers and their choices of music, a set of employees who rose to the occasion and entertained their customers in an otherwise lethargic boring afternoon.
We are in the era of the once in a lifetime moment, captured and framed by the world dominating apps, Tik Tok,Facebook Reels, Twitter trending videos, where brands are scandalized, hailed, adored, glorified all in the frenzy of a fast moving speed train.
For a return to glory, Chicken Republic can redeem the moment by throwing a party and inviting the two dancing doormen and declaring free drinks for their customers in a happy hour culture. That would be more in tune with the power of Viral Marketing.
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